PaulShellDev's profile picture. @Microsoft Alum | @GauntletAI 🛡️ 1 | Philomath | Optimizing websites with AI

Paul L. Shell III

@PaulShellDev

@Microsoft Alum | @GauntletAI 🛡️ 1 | Philomath | Optimizing websites with AI

FFS I hate enterprise sales processes. Wish it was a video game with a SKIP button! I did my research. I read your docs. I don't need demos and endless meetings. Shut up and take my money!


I see a lot of websites that go straight to the solution. What problem are you solving? Relate, show them you truly understand. Emotionally grab them and make them feel called out, like you're talking to them directly. Press on the wound. Make it hurt worse. THEN help them.

Copywriting pro tip: If you can articulate someone's pain better than they can, they will believe you have the ability to solve it. Focus on their pain, not your pitch.



Paul L. Shell III hat repostet

If you’re an AI-curious marketer in Austin come hang out with us tomorrow at Gauntlet HQ (we’re downtown on Congress) luma.com/vxe43f74


Paul L. Shell III hat repostet

Here. We. Go. This crazy handful of AI engineers have 6 weeks to turn around Marin Software. A ton of tech debt, product in need of differentiation, in a brutally competitive market. We’ll either succeed or fail extremely publicly.

Austen's tweet image. Here. We. Go.

This crazy handful of AI engineers have 6 weeks to turn around Marin Software.

A ton of tech debt, product in need of differentiation, in a brutally competitive market.

We’ll either succeed or fail extremely publicly.

I need a Furby

Yes, you can in fact hack a Furby with Copilot



Paul L. Shell III hat repostet

Not bad for a Chess Nerd ♟️

Tomorrow night, I will be fighting. Yes, it’s a real boxing match. The caption on instagram would have you believe it’s “Chess nerd, computer geek” vs “6’7” former D1 athlete”. Couldn’t be further from the truth.

def__ibrahim__'s tweet image. Tomorrow night, I will be fighting.

Yes, it’s a real boxing match.

The caption on instagram would have you believe it’s “Chess nerd, computer geek” vs “6’7” former D1 athlete”.

Couldn’t be further from the truth.
def__ibrahim__'s tweet image. Tomorrow night, I will be fighting.

Yes, it’s a real boxing match.

The caption on instagram would have you believe it’s “Chess nerd, computer geek” vs “6’7” former D1 athlete”.

Couldn’t be further from the truth.
def__ibrahim__'s tweet image. Tomorrow night, I will be fighting.

Yes, it’s a real boxing match.

The caption on instagram would have you believe it’s “Chess nerd, computer geek” vs “6’7” former D1 athlete”.

Couldn’t be further from the truth.


Still helps to know how to code to better guide the AI

PaulShellDev's tweet image. Still helps to know how to code to better guide the AI

Shark song going through my head while working

PaulShellDev's tweet image. Shark song going through my head while working

I'm a banana today.

PaulShellDev's tweet image. I'm a banana today.


This is gonna be epic

Loom's free tier sucks now so I'm building video recording into the Gauntlet Portal tonight. Going live 9 PM ET with just a PRD and some scaffolding. Gonna be a long one. Building in public, AI-first methodology, no script. Join if you want to see how building with AI actually…



Good morning 😁


I'm a banana today.

PaulShellDev's tweet image. I'm a banana today.

This is what happens when I'm told to turn on a webcam for work tracking software. Wore it to the doc, walking downtown, and the office. HAPPY TACO TUESDAY! 🌮

PaulShellDev's tweet image. This is what happens when I'm told to turn on a webcam for work tracking software.

Wore it to the doc, walking downtown, and the office.

HAPPY TACO TUESDAY! 🌮


Think of your website from the perspective of your customer that didn't know you existed before. Does your hero say enough to grab their attention by the balls and drag them to scroll down? Does it relate? Is it a boring long text wall? Don't be stupid and you'll convert.


This is what happens when I'm told to turn on a webcam for work tracking software. Wore it to the doc, walking downtown, and the office. HAPPY TACO TUESDAY! 🌮

PaulShellDev's tweet image. This is what happens when I'm told to turn on a webcam for work tracking software.

Wore it to the doc, walking downtown, and the office.

HAPPY TACO TUESDAY! 🌮

Paul L. Shell III hat repostet

Earlier Gauntlet cohorts flexing on the new ones by knocking out projects in an hour 😂

Done. @ashtilawat — grade me plz 😉



I just learned BMAD was a thing. Which is crazy similar to what I came up with and have iterated on (and taught others) since March. Now I'm experimenting with GitHub SpecKit, combined with custom trained agents I'm exposing via MCP. Fun mix of simplified yet complicated.


I might be bias, but I vote Brendan for @joingauntletai #JustSubmit

Introducing Fysio - Your very own PT exercise tracker.



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