PeelBackLabel's profile picture. Consumers have a right to both truth and transparency in food labeling. It’s time to peel back the label on deceptive marketing tactics.

Peel Back the Label

@PeelBackLabel

Consumers have a right to both truth and transparency in food labeling. It’s time to peel back the label on deceptive marketing tactics.

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Concerns over the public-health impacts of consumers substituting #dairy with nutritionally inferior plant-based products are widespread and well-known, and @US_FDA leaders have long acknowledged this truth.


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This stuff drives me crazy @Tropicana!It’s all for profit and contributing to food confusion. Thanks @PeelBackLabel

Why does @Tropicana include a “Non-GMO” label on their orange juice when there are no GM oranges? It’s certainly not about truth or transparency. It’s about capitalizing on consumer misconceptions for the sake of profit. #PeelBackTheLabel #NotBuyingIt bit.ly/2OnCoTh

PeelBackLabel's tweet image. Why does @Tropicana include a “Non-GMO” label on their orange juice when there are no GM oranges? It’s certainly not about truth or transparency. It’s about capitalizing on consumer misconceptions for the sake of profit. #PeelBackTheLabel #NotBuyingIt bit.ly/2OnCoTh


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Don't worry. There's still plenty of #butter. 🧈

If you haven't heard, there's a cream cheese shortage. So, Kraft is offering to reimburse thousands of holiday shoppers $20 each for desserts they bake or buy that don't contain cream cheese. n.pr/3E4hemK



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#Dairy’s unique nutrient package is hard to replace. It’s one of the most affordable and accessible nutrient sources, including many that are critically needed and under-consumed in human diets. 🥛 Check out our latest #DairyDefined to learn more!


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Honored to be joined by Elle Purrier St. Pierre, the U.S. record holder for the fastest times in the women’s indoor mile and two-mile races, and a Vermont #dairy farmer, in our latest #DairyDefined podcast episode. 🏃‍♀️🐄 bit.ly/3whv7f1

nmpf.org

Dairy Keeps Elite Athletes Running, Olympic Hopeful Elle Purrier St. Pierre Says - NMPF

Elinor “Elle” Purrier St. Pierre holds the U.S. record for fastest times in the women’s indoor mile and two-mile races. She’s also a dairy farmer, having grown up on a 40-cow operation in Vermont...


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This week’s #DairyDefined is a multi-lingual tour of alternative beverages, coming to you from the EU, where an oat drink is called … an oat drink. Check it out here: bit.ly/3gnGgmP

nmpf's tweet image. This week’s #DairyDefined is a multi-lingual tour of alternative beverages, coming to you from the EU, where an oat drink is called … an oat drink.

Check it out here: bit.ly/3gnGgmP
nmpf's tweet image. This week’s #DairyDefined is a multi-lingual tour of alternative beverages, coming to you from the EU, where an oat drink is called … an oat drink.

Check it out here: bit.ly/3gnGgmP
nmpf's tweet image. This week’s #DairyDefined is a multi-lingual tour of alternative beverages, coming to you from the EU, where an oat drink is called … an oat drink.

Check it out here: bit.ly/3gnGgmP

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Label double bingo!!!!#peelbackthelabel Not healthy chips/crisps but all of these labels makes me feel like it is OK to eat the whole bag!

wenck_biotech's tweet image. Label double bingo!!!!#peelbackthelabel Not healthy chips/crisps but all of these labels makes me feel like it is OK to eat the whole bag!

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We commend @RepBrindisi & @CongressmanGT for leading a bipartisan coalition of 55 House members urging @USDA & @HHSgov to consider recent science showing the health benefits of #dairy at all fat levels as the Dietary Guidelines are finalized. bit.ly/2FvhiE7


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In this week’s edition of #DairyDefined, we wrote an open letter to @US_FDA Commissioner @SteveFDA following up on his pledge to support “clear, transparent, and understandable labeling.” 🥛


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Raise a 🥛 glass to another milestone year in #dairy demand! Increases in 🧀 and 🧈 use pushed per-capita U.S. dairy to its most popular year since 1960. Check out our latest #DairyDefined to learn more: bit.ly/2FRiDFd.

nmpf's tweet image. Raise a 🥛 glass to another milestone year in #dairy demand! Increases in 🧀 and 🧈 use pushed per-capita U.S. dairy to its most popular year since 1960.

Check out our latest #DairyDefined to learn more: bit.ly/2FRiDFd.

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Last week, 16 Agriculture Commissioners sent a letter to @SteveFDA calling on @US_FDA to enforce its standards of identity for #dairy to protect consumers from "confusing" and "misleading" marketing tactics. Read the letter here: bit.ly/3iH0MyS.

nmpf's tweet image. Last week, 16 Agriculture Commissioners sent a letter to @SteveFDA calling on @US_FDA to enforce its standards of identity for #dairy to protect consumers from "confusing" and "misleading" marketing tactics.

Read the letter here: bit.ly/3iH0MyS.

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In flagrant disregard for @US_FDA rules and congressional statute, @CalifiaFarms CEO says he feels “confident using the term ‘plant butter’ on labels.” Labeling standards are *not* voluntary and using standardized terms for a marketing gain is illegal. bit.ly/2LIOQ0V

foodnavigator-usa.com

Califia Farms unveils Protein Oat, plant-based butter, becomes EBITDA positive as benefits of scale...

Califia Farms is moving into new territory with the launch of plant-based butters - its first foray into the fats & oils category - and Protein Oat, a line of plant-based milks with a comparable...


Food companies are misleading consumers about the healthfulness of their products in the void of @US_FDA labeling enforcement. Check out the story by the @nytimes. nyti.ms/2Tj6Ty1


“Plant-based" ≠ healthy. Don’t be fooled by updated commercials and fresh marketing campaigns. 🙄 Use #PeelBackTheLabel and share your examples!


All strawberries: *are non GMO* @DoleTweets:

PeelBackLabel's tweet image. All strawberries: *are non GMO*

@DoleTweets:

No GM 🍇 = No GMO 🍷 Do better, @MezzacoronaWine.

Certified Sustainable Quality, from the vineyards to the wine. Mezzacorona is proud to be certified by the @NonGMOProject! 🌿 #nongmo

MezzacoronaWine's tweet image. Certified Sustainable Quality, from the vineyards to the wine. Mezzacorona is proud to be certified by the @NonGMOProject! 🌿 #nongmo


Don’t fall victim to the deceptive marketing strategies companies like @PearlsOlives use to boost sales. Help us fight back and #PeelBackTheLabel.

@PearlsOlives We both know there are no #GMO olives on the market. Is it that extra $1.67 per pound you charge that compels you to put that misleading @NonGMOProject label on the jar to fool unsuspecting consumers? Do you understand how your scam links to hunger? @PeelBackLabel

FoodChoices4All's tweet image. @PearlsOlives We both know there are no #GMO olives on the market. Is it that extra $1.67 per pound you charge that compels you to put that misleading @NonGMOProject label on the jar to fool unsuspecting consumers? Do you understand how your scam links to hunger? @PeelBackLabel


Check out a recent op-ed in @USAToday about food marketing, manipulation and misinformation. “Choose based on fact," Denby Royal says. "Your pocketbook and peace of mind will thank you." bit.ly/3bgfrOh


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