Peel Back the Label
@PeelBackLabel
Consumers have a right to both truth and transparency in food labeling. It’s time to peel back the label on deceptive marketing tactics.
Dit vind je misschien leuk
Concerns over the public-health impacts of consumers substituting #dairy with nutritionally inferior plant-based products are widespread and well-known, and @US_FDA leaders have long acknowledged this truth.
This stuff drives me crazy @Tropicana!It’s all for profit and contributing to food confusion. Thanks @PeelBackLabel
Why does @Tropicana include a “Non-GMO” label on their orange juice when there are no GM oranges? It’s certainly not about truth or transparency. It’s about capitalizing on consumer misconceptions for the sake of profit. #PeelBackTheLabel #NotBuyingIt bit.ly/2OnCoTh
Don't worry. There's still plenty of #butter. 🧈
If you haven't heard, there's a cream cheese shortage. So, Kraft is offering to reimburse thousands of holiday shoppers $20 each for desserts they bake or buy that don't contain cream cheese. n.pr/3E4hemK
#Dairy’s unique nutrient package is hard to replace. It’s one of the most affordable and accessible nutrient sources, including many that are critically needed and under-consumed in human diets. 🥛 Check out our latest #DairyDefined to learn more!
Honored to be joined by Elle Purrier St. Pierre, the U.S. record holder for the fastest times in the women’s indoor mile and two-mile races, and a Vermont #dairy farmer, in our latest #DairyDefined podcast episode. 🏃♀️🐄 bit.ly/3whv7f1
nmpf.org
Dairy Keeps Elite Athletes Running, Olympic Hopeful Elle Purrier St. Pierre Says - NMPF
Elinor “Elle” Purrier St. Pierre holds the U.S. record for fastest times in the women’s indoor mile and two-mile races. She’s also a dairy farmer, having grown up on a 40-cow operation in Vermont...
Released today by @USDA and @HHSGov, the the 2020-2025 Dietary Guidelines for Americans reaffirms #dairy’s central role in the diet as a provider of essential nutrients that are often under-consumed in American diets. bit.ly/3rN4iNs
nmpf.org
Dietary Guidelines Reaffirm Dairy’s Crucial Nutritional Benefits; Fats Review Urged for 2025 - NMPF
The National Milk Producers Federation praised USDA and HHS today upon the release of the 2020-2025 Dietary Guidelines for Americans (DGA), which reaffirmed dairy’s central role in diet as a provider...
From #EU grocery shelves, to you: Where #milk is called milk and #plantbased is called plantbased. @nmpf nmpf.org/the-eu-makes-b…
nmpf.org
The EU Makes Beverage Names Easy (A Photo Essay) - NMPF
Dairy Defined: The EU Makes Beverage Names Easy (A Photo Essay)
This week’s #DairyDefined is a multi-lingual tour of alternative beverages, coming to you from the EU, where an oat drink is called … an oat drink. Check it out here: bit.ly/3gnGgmP
Label double bingo!!!!#peelbackthelabel Not healthy chips/crisps but all of these labels makes me feel like it is OK to eat the whole bag!
We commend @RepBrindisi & @CongressmanGT for leading a bipartisan coalition of 55 House members urging @USDA & @HHSgov to consider recent science showing the health benefits of #dairy at all fat levels as the Dietary Guidelines are finalized. bit.ly/2FvhiE7
In this week’s edition of #DairyDefined, we wrote an open letter to @US_FDA Commissioner @SteveFDA following up on his pledge to support “clear, transparent, and understandable labeling.” 🥛
Raise a 🥛 glass to another milestone year in #dairy demand! Increases in 🧀 and 🧈 use pushed per-capita U.S. dairy to its most popular year since 1960. Check out our latest #DairyDefined to learn more: bit.ly/2FRiDFd.
Last week, 16 Agriculture Commissioners sent a letter to @SteveFDA calling on @US_FDA to enforce its standards of identity for #dairy to protect consumers from "confusing" and "misleading" marketing tactics. Read the letter here: bit.ly/3iH0MyS.
In flagrant disregard for @US_FDA rules and congressional statute, @CalifiaFarms CEO says he feels “confident using the term ‘plant butter’ on labels.” Labeling standards are *not* voluntary and using standardized terms for a marketing gain is illegal. bit.ly/2LIOQ0V
foodnavigator-usa.com
Califia Farms unveils Protein Oat, plant-based butter, becomes EBITDA positive as benefits of scale...
Califia Farms is moving into new territory with the launch of plant-based butters - its first foray into the fats & oils category - and Protein Oat, a line of plant-based milks with a comparable...
Food companies are misleading consumers about the healthfulness of their products in the void of @US_FDA labeling enforcement. Check out the story by the @nytimes. nyti.ms/2Tj6Ty1
“Plant-based" ≠ healthy. Don’t be fooled by updated commercials and fresh marketing campaigns. 🙄 Use #PeelBackTheLabel and share your examples!
Knowing that it's actually just margarine -- would you still buy plant-based butter? ow.ly/EcdS50yrNII
No GM 🍇 = No GMO 🍷 Do better, @MezzacoronaWine.
Certified Sustainable Quality, from the vineyards to the wine. Mezzacorona is proud to be certified by the @NonGMOProject! 🌿 #nongmo
Don’t fall victim to the deceptive marketing strategies companies like @PearlsOlives use to boost sales. Help us fight back and #PeelBackTheLabel.
@PearlsOlives We both know there are no #GMO olives on the market. Is it that extra $1.67 per pound you charge that compels you to put that misleading @NonGMOProject label on the jar to fool unsuspecting consumers? Do you understand how your scam links to hunger? @PeelBackLabel
Check out a recent op-ed in @USAToday about food marketing, manipulation and misinformation. “Choose based on fact," Denby Royal says. "Your pocketbook and peace of mind will thank you." bit.ly/3bgfrOh
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