The Berlin Content Guy
@PeterSpringett
Business content with a human touch #Contentstrategy, #copywriting, #socialmedia with a focus on AI, machine learning, DevOps and cloud.
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The new website is finally here. And about time too! 🔆"Bright Content guides b2b clients to growth with a smart blend of content marketing, social media and copywriting"🔆 🚶🏽♀️ Take a wander 👀 Look around 👌 Get in touch brightcontent.co.uk #contentmarketing #socialmedia
Everyone is missing the real story here. Google just passed Microsoft for the first time since the OpenAI partnership launched, and the market is finally repricing what actually matters in AI infrastructure. Microsoft went all-in on external dependencies. They pay OpenAI for…
BREAKING: Alphabet, $GOOGL, has officially surpassed Microsoft as the 3rd most valuable public company in the world, now worth $3.68 trillion.
Five years ago I wrote sceptically about a film script generated by ChatGPT 2. What's happened since then is reminder of how fast AI has advanced, and why you still need a creative human in the loop. open.substack.com/pub/artificial… #Veo #Sora #AIVideo
I’ve spoken to dozens of CTOs this year. Here’s what they’re telling me about AI. #CTO #GenerativeAI #RAG open.substack.com/pub/artificial…
Need to buy a new pair of running shoes? ChatGPT is the best place to start. #Running #TrailRunning #ecommerce #ChatGPT artificialintelligencer.substack.com/p/i-tried-usin…
🤣 😢 😡 "Human beings: Emotional, unpredictable, unstable". In the latest podcast episode of Stop the Slop, Vanessa Hodges and I discuss why people still have a vital role to play in content marketing. open.spotify.com/episode/6bygBn… #StoptheSlop #ContentMarketing #HumanintheLoop
Gartner just dropped its 2026 tech trends - and it's not all AI: Here's the list zdnet.com/article/gartne…
Yes, but freelancers themselve should be putting AI to work to stay competitive. "The best AI agents are terrible freelancers - for now" zdnet.com/article/the-be… #AIAutomation #AIFreelancing #AIAgents
This year I’ve interviewed dozens of CTOs for my clients in AI tech. Here's what they say about AI - and what you can learn. #CTO #GenerativeAI #RAG open.substack.com/pub/artificial…
Everything is fake until proved otherwise The past couple of weeks have turned the world of content on its head. But it could be good news for traditional news media artificialintelligencer.substack.com/p/everything-i… #FakeNews #AISlop
The problem with a fake election video like this is not that some people believe it’s real. It’s that it forces us to doubt every piece of political content on social media and the web. Disgraceful' deep-fake AI video condemned by presidential candidate bbc.co.uk/news/articles/…
I love this chart from Federal Reserve Bank of Dallas, which predicts: 1. A possible 0.2 increase in GDP per capita annually thanks to AI. 2. Superabundant wealth for entire world 3. The extinction of the human race The report is a good read by the way :) buff.ly/5E7vs5m
Join us on our battle against AI Slop: 💥Stop the Slop💥 is a new podcast where I talk about content marketing, SEO and video in the age of AI. creators.spotify.com/pod/profile/va… #AISlop #ContentMarketing #SEO #GXO
AI actors. Hollywood isn’t in danger. But maybe Netflix is. Listen the latest episode of Stope the Slop, the top-rated content marketing podcast to find out why. #StopTheSlop #AIMarketing #contentmarketing #TillyNorwood open.spotify.com/episode/7y8tX2…
Websites will survive (including retail). But with ChatGPT upstaging Google and probably your own domain, you need to move fast. More tips and advice in my latest article. #Running #TrailRunning #ecommerce #ChatGPT artificialintelligencer.substack.com/p/i-tried-usin…
I’ve spoken to dozens of CTOs this year. Here’s what they’re telling me about AI. #CTO #GenerativeAI #RAG open.substack.com/pub/artificial…
"Everything is fake until proved otherwise". The past couple of weeks have turned the world of content on its head. But it could be good news for traditional news media. The latest from my Substack. artificialintelligencer.substack.com/p/everything-i…
A good snapshot of where the UK is in relation to AI from @SAP "Incomplete or inconsistent data is still the biggest barrier to AI at scale where agentic systems can work across departments with reliable context." sap.com/uk/documents/2…
"Reports of SEO's death are greatly exaggerated." True, but SEO is evolving into GEO and how you plot this journey will determine the survivability of your brand in the age of AI. SEO is dead. Long live GEO? thedrum.com/opinion/seo-de…
No, this isn't AI. Microsoft *has* launched a limited edition of Windows themed Crocs. And yes, the jewels do include #MrClippy microsoftmerchandise.com/Shop/#/product… #Crocs #Footwear
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