PodGrid's profile picture. Podcast advertising network dedicated to giving all podcasters a way to turn their dedication into revenue. You bring your listeners, we bring the brands.

PodGrid

@PodGrid

Podcast advertising network dedicated to giving all podcasters a way to turn their dedication into revenue. You bring your listeners, we bring the brands.

Hey everyone! We're walking the floor at #GenCon all this weekend, if you're there too let us know!


Good news Podcasters: Advertising spend is up, listeners are up and frequency is up. emarketer.com/m/Article/How-… #podcasts


PodGrid reposted

Proud member of the @PodGrid family!! #PodGrid #NWP #askNWP


Don't assume you know who your audience is. Measure it, so you can make smart advertising & subscription services. #sxpod #paywall


Once you create premium content you also need to consider customer service & platform to distribute that specific content. #sxpod #paywall


Balancing growth and revenue is vital was considering between a paid or ad supported model. #sxpod #paywall #sxsw


We are not in a podcast bubble. We are at the start of the 3rd generation of podcasts. The future is bright. #sxsw #sxpod


Hoffman: @prx we are big advocates of it being short. Williams: Set a schedule but do it in seasons. #sxpod


Today's trend in podcasts is shorter is better. 30 min once a week seems to be the current sweet spot. But as little as 5 min is ok. #sxpod


Hoffman: Direct response can be difficult because people are out and about listening. But we are improving our capability with tech. #sxpod


Monetizing back catalog is super important if the audience is tuning in. #sxsw #sxpod


Kerri Hoffman: People cherry pick individuals shows / episodes more than we realize. But 40% of traffic is back catalog listening. #sxpod


This problem of small shows finding monetization is exactly why we created PodGrid. #sxsw #sxpod


Podcasts create single points of convergence for dedicated audiences. There's no better way to connect to those audiences. #sxsw #sxpod


This year CMOs will spend 35 Million on podcast advertising. But little shows have difficulty finding a starting point. #sxpod


For many of the panelists part of the reward is being able to connect w/ people they consider heroes / want to collaborate with #sxsw #sxpod


Focus on your content first, monetization second for the best chance of your work paying off. #sxsw #sxpod


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