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Practical Ecommerce

@PracticalEcomm

Authoritative articles and commentary to help businesses succeed online. Sign up for newsletter: https://www.practicalecommerce.com/newsletter-signup

"Subscription Pro on Growth, Churn, LTV" | Andrei Rebrov (@andrebrov), a 12-year subscription exec, says accurate/timely analytics can predict whether new subs stay or leave. He joins @bandholz in this week's episode, addressing LTV, much more. practicalecommerce.com/subscription-p… #ecommerce

PracticalEcomm's tweet image. "Subscription Pro on Growth, Churn, LTV" | Andrei Rebrov (@andrebrov), a 12-year subscription exec, says accurate/timely analytics can predict whether new subs stay or leave. He joins @bandholz in this week's episode, addressing LTV, much more. practicalecommerce.com/subscription-p… #ecommerce

Targeting capabilities are improving: "Better Audience Targeting in Google Ads." Via PPC pro Matt Umbro. practicalecommerce.com/better-audienc… #ecommerce #googleads

PracticalEcomm's tweet image. Targeting capabilities are improving: "Better Audience Targeting in Google Ads." Via PPC pro Matt Umbro. practicalecommerce.com/better-audienc… #ecommerce #googleads

"New Ecommerce Tools: October 9, 2025" | This week's update includes tools for shoppable ads, reverse logistics, customizable agents, cross-border delivery, GEO, conversational search, and more. practicalecommerce.com/new-ecommerce-… @blogit @WooCommerce @aspireio

PracticalEcomm's tweet image. "New Ecommerce Tools: October 9, 2025" | This week's update includes tools for shoppable ads, reverse logistics, customizable agents, cross-border delivery, GEO, conversational search, and more. practicalecommerce.com/new-ecommerce-… @blogit @WooCommerce @aspireio

"OpenAI’s AgentKit Is a Milestone" | In this excellent piece, @EcommerceBoy looks at the new toolbox and concludes it unlocks the practical challenges of developing and implementing autonomous #AI assistants. practicalecommerce.com/openais-agentk… #ecommerce #agentkit

PracticalEcomm's tweet image. "OpenAI’s AgentKit Is a Milestone" | In this excellent piece, @EcommerceBoy looks at the new toolbox and concludes it unlocks the practical challenges of developing and implementing autonomous #AI assistants. practicalecommerce.com/openais-agentk… #ecommerce #agentkit

"You’re Writing a #Book. Now What?" | Publishing a book can elevate awareness of an exec & biz. In this 2nd install of her 2-part series, editor/writer @Yestare describes paths, resources, & realities for aspiring authors. practicalecommerce.com/youre-writing-… #ecommerce

PracticalEcomm's tweet image. "You’re Writing a #Book. Now What?" | Publishing a book can elevate awareness of an exec & biz. In this 2nd install of her 2-part series, editor/writer @Yestare describes paths, resources, & realities for aspiring authors. practicalecommerce.com/youre-writing-… #ecommerce

"GEO for ChatGPT Instant Checkout" | Etsy merchants can now sell on ChatGPT automatically, with Shopify on the way. Yet for any seller, generative engine optimization relies on context, not just product data, as @seosmarty explains. practicalecommerce.com/geo-for-chatgp… #ecommerce #geo

PracticalEcomm's tweet image. "GEO for ChatGPT Instant Checkout" | Etsy merchants can now sell on ChatGPT automatically, with Shopify on the way. Yet for any seller, generative engine optimization relies on context, not just product data, as @seosmarty explains. practicalecommerce.com/geo-for-chatgp… #ecommerce #geo

Google & Stripe have just released AI-agent-based protocols, providing industry standards of a sort: "Agentic Commerce Has Arrived." Via @EcommerceBoy. practicalecommerce.com/agentic-commer… #ecommerce #aiagents

PracticalEcomm's tweet image. Google & Stripe have just released AI-agent-based protocols, providing industry standards of a sort: "Agentic Commerce Has Arrived." Via @EcommerceBoy. practicalecommerce.com/agentic-commer… #ecommerce #aiagents

"5 Content Marketing Ideas for November 2025" | @EcommerceBoy shares that Thanksgiving Day and BFCM are the key retail dates in November, but not necessarily the best options for #contentmarketing. Here are his topic ideas for next month. practicalecommerce.com/5-content-mark… #ecommerce

PracticalEcomm's tweet image. "5 Content Marketing Ideas for November 2025" |  @EcommerceBoy shares that Thanksgiving Day and BFCM are the key retail dates in November, but not necessarily the best options for #contentmarketing. Here are his topic ideas for next month. practicalecommerce.com/5-content-mark… #ecommerce

"Better Audience Targeting in Google Ads" | PPC pro Matt Umbro explains how to reach more qualified prospects now that #GoogleAds has enhanced its targeting capabilities to resemble those on Meta and LinkedIn. practicalecommerce.com/better-audienc… #ecommerce

PracticalEcomm's tweet image. "Better Audience Targeting in Google Ads" | PPC pro Matt Umbro explains how to reach more qualified prospects now that #GoogleAds has enhanced its targeting capabilities to resemble those on Meta and LinkedIn. practicalecommerce.com/better-audienc… #ecommerce

GEO for #ecommerce starts with mucho product data. "ChannelAdvisor Founder Launches GEO for Merchants" Via @scotwingo. practicalecommerce.com/channeladvisor… #geo #ecommerce @retailgentic

PracticalEcomm's tweet image. GEO for #ecommerce starts with mucho product data. "ChannelAdvisor Founder Launches GEO for Merchants"  Via @scotwingo. practicalecommerce.com/channeladvisor… #geo #ecommerce @retailgentic

"Startup Vet Revives Legacy Fitness Brand" | Jon Shanahan (@JonShanny) destroys the myth that founders make lousy employees. He transitioned from a biz he co-launched to remake a 20-year corporation. He joins @bandholz in this week's episode. practicalecommerce.com/startup-vet-re… #ecommerce

PracticalEcomm's tweet image. "Startup Vet Revives Legacy Fitness Brand" | Jon Shanahan (@JonShanny) destroys the myth that founders make lousy employees. He transitioned from a biz he co-launched to remake a 20-year corporation. He joins @bandholz in this week's episode. practicalecommerce.com/startup-vet-re… #ecommerce

Postmaster Tools will drop simple IP and domain reputation charts Sept. 30: "New Google Postmaster Tools Grade Compliance." Via @EcommerceBoy. practicalecommerce.com/new-google-pos… #ecommerce

PracticalEcomm's tweet image. Postmaster Tools will drop simple IP and domain reputation charts Sept. 30: "New Google Postmaster Tools Grade Compliance." Via @EcommerceBoy. practicalecommerce.com/new-google-pos… #ecommerce

"Agentic Commerce Has Arrived" | New protocols from Google and Stripe help establish transaction standards for agent-based commerce, explains @EcommerceBoy. Once a novelty, AI shopping agents are becoming a reality for consumers. practicalecommerce.com/agentic-commer… #ecommerce #AIagents

PracticalEcomm's tweet image. "Agentic Commerce Has Arrived" | New protocols from Google and Stripe help establish transaction standards for agent-based commerce, explains @EcommerceBoy. Once a novelty, AI shopping agents are becoming a reality for consumers. practicalecommerce.com/agentic-commer… #ecommerce #AIagents

"New #Ecommerce Tools: October 1, 2025" | This week's rundown of new products/ services for merchants includes sustainable packaging, website builders, agent-based commerce, BNPL, B2B marketplaces, B2C CRMs, more. practicalecommerce.com/new-ecommerce-… @noviconnect @namesilo @distributordata

PracticalEcomm's tweet image. "New #Ecommerce Tools: October 1, 2025" | This week's rundown of new products/ services for merchants includes sustainable packaging, website builders, agent-based commerce, BNPL, B2B marketplaces, B2C CRMs, more. practicalecommerce.com/new-ecommerce-… @noviconnect @namesilo @distributordata

Egyptian cotton and manufacturers = quality (and revenue) for WYR premium apparel: "CFO Shifts to Menswear, Egyptian Roots." practicalecommerce.com/cfo-shifts-to-… #ecommerce

PracticalEcomm's tweet image. Egyptian cotton and manufacturers = quality (and revenue) for WYR premium apparel: "CFO Shifts to Menswear, Egyptian Roots." practicalecommerce.com/cfo-shifts-to-… #ecommerce

"ChannelAdvisor Founder Launches GEO for Merchants" | @scotwingo observed consumer shopping journeys for years. His new firm, ReFiBuy, applies that experience to GEO. He shares ReFiBuy's origins and tactics in this interview. practicalecommerce.com/channeladvisor… #geo #ecommerce @retailgentic

PracticalEcomm's tweet image. "ChannelAdvisor Founder Launches GEO for Merchants" | @scotwingo observed consumer shopping journeys for years. His new firm, ReFiBuy, applies that experience to GEO. He shares ReFiBuy's origins and tactics in this interview. practicalecommerce.com/channeladvisor… #geo #ecommerce @retailgentic

"Google’s Spam Updates, Explained" | Traffic declines from spam updates are typically drastic, resulting from violations of Google's published policies, says @seosmarty. She addresses Google's just-completed update and offers guidance on the policies. practicalecommerce.com/googles-spam-u… #seo

PracticalEcomm's tweet image. "Google’s Spam Updates, Explained" | Traffic declines from spam updates are typically drastic, resulting from violations of Google's published policies, says @seosmarty. She addresses Google's just-completed update and offers guidance on the policies. practicalecommerce.com/googles-spam-u… #seo

Many digital publishers seek non-ad revenue. #Ecommerce sales or commissions are an option. "Prime Time for Merchant-Publisher Deals?" Via @EcommerceBoy. practicalecommerce.com/prime-time-for…

PracticalEcomm's tweet image. Many digital publishers seek non-ad revenue. #Ecommerce sales or commissions are an option. "Prime Time for Merchant-Publisher Deals?" Via @EcommerceBoy. practicalecommerce.com/prime-time-for…

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