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Check out my latest article: Is Personalization Too Complicated? linkedin.com/pulse/personal… via @LinkedIn
Check out my latest article: Benefits You Get from Branding linkedin.com/pulse/benefits… via @LinkedIn
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Benefits You Get from Branding
When businesses plan their direct mail or email campaigns, their goal is generally customer acquisition or retention. But what about branding? Marketing campaigns explicitly designed to build your...
Check out my latest article: Want to Save Money on Postage? linkedin.com/pulse/want-sav… via @LinkedIn
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Want to Save Money on Postage?
Throughout 2026, the U.S.
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Save Time & Money on Storefronts
When it comes to ordering print marketing, did you know that you can save money by changing from traditional ordering methods, such as sending postcards, promos, and an unlimited range of customized...
5 Ways to Make Direct Mail Work Better! linkedin.com/pulse/5-ways-m…
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5 Ways to Make Direct Mail Work Better!
You’ve got the essentials down, your direct mail is targeted, your message is strong, and your call to action is clear. You’ve even selected smart personalization variables.
Check out my latest article: Get Your Print Right! Check Your Files First! linkedin.com/pulse/get-your… via @LinkedIn
Check out my latest article: Make Your Packaging Stand Out linkedin.com/pulse/make-you… via @LinkedIn
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Make Your Packaging Stand Out
Packaging does more than house the product. It's your marketing "billboard" on the retail shelf or e-commerce site.
Check out my latest article: Persistence Pays Off With Higher ROI linkedin.com/pulse/persiste… via @LinkedIn
Check out my latest article: Eye-Popping Stats on Direct Mail linkedin.com/pulse/eye-popp… via @LinkedIn
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Eye-Popping Stats on Direct Mail
When it comes to ROI, some channels are just more effective than others. Knowing the effectiveness of each channel puts you in control.
Check out my latest article: Start Using AI in Print Marketing linkedin.com/pulse/start-us… via @LinkedIn
Are You Talking to Your Customers? linkedin.com/pulse/you-talk…
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Are You Talking to Your Customers?
Your customer communications, whether print, email, or mobile, are the face of your business. If your conversation isn’t meaningful, your products never get noticed.
Check out my latest article: Staying in Touch Without the Pitch linkedin.com/pulse/staying-… via @LinkedIn
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Staying in Touch Without the Pitch
Staying in touch without always trying to sell helps customers feel connected, valued, and loyal. Here are a few simple reminders on authentic ways to do it: Send a Personalized Note Mail a handwri...
Check out my latest article: 3 Misperceptions About Using Print linkedin.com/pulse/3-misper… via @LinkedIn
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3 Misperceptions About Using Print
Print continues to receive a lot of attention from marketers. Why? First, because it works.
Check out my latest article: Tips for Getting Your Best Impression linkedin.com/pulse/tips-get… via @LinkedIn
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Tips for Getting Your Best Impression
Whether it’s on the runway or in the mailbox, everyone wants to get their best “look.” For print jobs, this means excellent color and resolution, terrific design, and details that match up the way...
Check out my latest article: Make Your Product Fascinating linkedin.com/pulse/make-you… via @LinkedIn
Check out my latest article: Unleashing Your Unique Value linkedin.com/pulse/unleashi… via @LinkedIn
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Unleashing Your Unique Value
When you create marketing campaigns, are you reflecting your value proposition in everything you do? You might think you only sell products, but it’s more than that. Think about a company like...
Check out my latest article: When To Use Print Marketing vs Digital linkedin.com/pulse/when-use… via @LinkedIn
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When To Use Print Marketing vs Digital
Every time you plan a marketing campaign, you have a choice: print or digital. So, when should you use print? When should you use digital? Both print and digital channels have their pros and cons.
Check out my latest article: Offering Limited Edition Packaging linkedin.com/pulse/offering… via @LinkedIn
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Offering Limited Edition Packaging
If you manufacture food or beverages, you know how difficult it is to stand out on the retail shelf. But what if you could do something simple: turn heads and win new customers without changing the...
Check out my latest article: Your Customer: “Pay Attention to Me!” linkedin.com/pulse/your-cus… via @LinkedIn
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Your Customer: “Pay Attention to Me!”
Congratulations! You landed a new customer—and they love you. As long as you continue to provide good products, reasonable prices, and great customer service, they’ll stay loyal as long as you don’t...
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