ProfVMitchell's profile picture. Professor of Marketing. (BSc; MSc; PhD; Dip M) at the University of Sydney Business School

Vince Mitchell

@ProfVMitchell

Professor of Marketing. (BSc; MSc; PhD; Dip M) at the University of Sydney Business School

We all know how to deal with victim and perpetrator situations, but what about when we are both and for the same action? We explore this perspective. Check out the open access paper in Journal of Business Ethics. @sydney_business @BusinessDeans link.springer.com/article/10.100…


If you want a laugh at my expense, Sydney locals can pop down to Marrickville this Sunday 12th, 4pm to see me perform. sydneycomedyfest.com.au/event/future-s…


our latest paper on shopping centre inclusivity is just out. <iframe src="linkedin.com/embed/feed/upd…" height="496" width="504" frameborder="0" allowfullscreen="" title="Embedded post"></iframe> @SCCA_Advocacy @ICSC @sydney_business @BusinessDeans


Our paper disentangles exhibition event evaluations into inputs, processes, outputs and outcomes while revealing the 8 values participants extract which predict 43-61% of event loyalty, satisfaction and WOM. ingentaconnect.com/content/cog/em… @aeonews @eeaaupdate @cvent @Events_Council


If business schools want to impact practice, scholars should pay more attention to the #management know-how embedded in real-world workplaces. Checkout our thoughts aacsb.edu/insights/artic… @Assoc_of_MBAs @BusinessDeans @CharteredABS @sydney_business


Research impact playing fields aren’t level, but could become more level through collaborations within universities. Read our thoughts in AMBA’s Ambition magazine tinyurl.com/fc7bfwuf pp 46-47 @Assoc_of_MBAs @BusinessDeans @resimpacademy @CharteredABS @sydney_business


Vince Mitchell reposted

"How preferable and possible is management research-led teaching impact?" Check out this article from @ProfVMitchell 👉 bit.ly/3WZXV94 #researchimpact #impactacademy


Vince Mitchell reposted

Learn about Tacit Knowledge with @ProfVMitchell! Up next LIVE at researchimpactsummit.com Special thanks to: Premier Sponsor - Overton.io Diamond Sponsor - Impact Services from @EmeraldGlobal emeraldgrouppublishing.com #RISummit #researchimpact

resimpacademy's tweet image. Learn about Tacit Knowledge with @ProfVMitchell!

Up next LIVE at researchimpactsummit.com

Special thanks to:
Premier Sponsor - Overton.io
Diamond Sponsor - Impact Services from @EmeraldGlobal emeraldgrouppublishing.com

#RISummit  #researchimpact

Vince Mitchell reposted

Synchronous or asynchronous? Is this the major question in higher education these days? See what Lan Wu and Jung You have to say about this in their recent article in the #journalofmarketingeducation. @ProfVMitchell @DrMarketingProlnkd.in/e2XHM2ir lnkd.in/eQ7gFxXp


Vince Mitchell reposted

@ProfVMitchell, @Aalmeidajones, @ericknight and I have been shortlisted for an #award 🏆 with the Centre for Management Consulting Excellence on #ThoughtLeadership in #knowledge #organisations. You can download the summary and full paper for #free here👇emerald.com/insight/conten…


Vince Mitchell reposted

Here's a sneak peek of our discussion with @ProfVMitchell at this year's #RISummit. Register Now to watch it LIVE! Special thanks to our sponsors: Premier Sponsor - Overton.io Diamond Sponsor - Emerald (Impactservices.emerald.com) #researchimpact #impactacademy


Vince Mitchell reposted

New: Research assessments tell us what and who did research impact, but say little about the why and how. #REF2021 #KEF @ProfVMitchell wp.me/p4m9em-bPC


By ignoring tacit knowledge, we can tell less than we know about research impact. | Impact of Social Sciences (lse.ac.uk) @HERDjournal @BusinessDeans @Sydney_Uni @LSEImpactBlog @arc_gov_au @REF_2021 @ResEngland @resimpacademy #ResearchImpact


We are too focused on explicit knowledge in academic research. We argue that tacit knowledge is key, yet often missing, when trying to generate impact from research papers. aacsb.edu/insights/2021/… @HERDjournal @BusinessDeans @Sydney_Uni @AACSB @arc_gov_au @REF_2021 @ResEnglnd


My latest paper looks at how fashion retailers can make better choices of a cobranding by considering; the nature of the brand, brand strength and product category effects. Free access for the next month from authors.elsevier.com/a/1cSGD3SU%7EV… @sydney_business @gucci @Prada


We hear the term #thoughtleadership all the time, but what does it mean? Check out @sydney_business @Aalmeidajones, @ericknight and my free and open-access research on this in @JournalEmerald: emerald.com/insight/conten… and @TEBReview: europeanbusinessreview.com/organisational


Vince Mitchell reposted

Join Leisa Bacon, Director of Audiences for the ABC, @AndrewBaxter3 & @ProfVMitchell on 25 Nov for our final Marketing Exchange Series instalment of 2020: "How to react to the unexpected - a marketing case study of working through a pandemic." Register: bit.ly/35H2aO6

sydney_business's tweet image. Join Leisa Bacon, Director of Audiences for the ABC, @AndrewBaxter3 &amp;amp; @ProfVMitchell on 25 Nov for our final Marketing Exchange Series instalment of 2020: &quot;How to react to the unexpected - a marketing case study of working through a pandemic.&quot;

Register: bit.ly/35H2aO6

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