Programmatic & RTB
@ProgrammaticRtb
all the #news you need to know about #CompraProgramática #programmatic #Rtb #Videoads #Advertising #DSP #SSP #Demand #Supply
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“One of the key elements that is a challenge is that the law requires that we have a level of transparency...trying to educate users on how the adtech ecosystem works, there’s kind of a disconnect there.” #IABALM #GDPR #dataprivacy #consumers
Breaking news: we are expanding our partnership with @Nielsen to include the Nielsen Data Management Platform (DMP). @Freewheel Markets customers can now seamlessly analyze, build & target advanced audiences across all emerging forms of TV: bit.ly/2RTxLSJ
We are not far from the day where all this data will be analyzed at scale in a portflo management kind of way, and we will be informing the scatter in a real-time environment. - @bobivins #IABALM
Today we have a new article from @Viewtiful_ and Thomas Mouron 👏 about our warm-up and scaling strategy for the SSP, one of the main components of our platform! medium.com/teads-engineer…
We're changing the way we work with our clients. @VBonori talks about how we're moving from being a traditional media agency, to being a consultation partner #theROIagency
La edad de oro del microinfluencer: por qué están robando mercado al influencer tradicional puromarketing.com/s/30782
"Stormy" update on Time Magazine's "Nothing to See Here" cover. bit.ly/2HtzKcz
From Our Archives: B2B IRL: A Scalable Content Marketing Strategy to Drive Long-Lasting Results heinzmarketing.com/2018/01/b2b-ir…
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Every Saturday morning we share some of our favorite B2B sales and marketing posts from around the web last week (so it's fresh!). We’ll miss a ton of great stuff, so if you found something you think...
Simpler. Faster. Better. Built to put the most relevant info front-and-center for you. 👀Check out our new look at hubs.ly/H0bG2_F0
Do you know your RTB from your DMP? There are plenty of terms & acronyms in programmatic advertising, so we've put together a blog to help you get to grips with it. #digitaladvertising #programmatic #advertising #marketing ow.ly/INN030jbcCq
With #connectedTV still considered an emerging medium, advertisers are in the exploratory, test-and-learn stage. Throw #programmatic in the media mix and you've got some interesting questions around measurement and brand safety. hubs.ly/H0bDbxs0
#ProgrammaticIO “For visual ads to make an impact, they have to be seen by real humans, not just served. Pandora has integrated the new Open Measurement SDK for advertisers to validate their mobile in-app campaigns.” -@mbreeze < Learn more: pdora.co/MobileMeasurem… #PROGIO
Here’s what passes for enthusiasm in Mark Zuckerberg. This and more meme-able highlights from his day in the Senate here: bit.ly/2HrwFd2
"B2B consumers bounce or lie." - @caseysteve Eight-one percent of millennials & GenXers say they won't download content if they are required to fill out a form.
Heading out for @NAI summit✈️? Keep your eyes peeled and you might spot MediaMath's @CB_Simon and @DSepDC, who are both speaking on crucial #GDPR topics tomorrow morning! Learn more: bit.ly/2HsgP1L #advertising
.@FreeWheel is taking the best of TV which is scale and the best of digital which is flexibility + hyper-targeting and we’re merging them together. The ultimate goal is to ensure marketers win and we’re building technology to make that possible. -@99Hbrunet #PROGIO
![GMeggie's profile picture. Traffic Manager Web [Lagardère Publicité] | Ex [The Walt Disney Company] | Alumni @IICP @MBA_MSCD | Alumni @ESCClermont | #Data #Programmatique #Pub #i4Emploi](https://pbs.twimg.com/profile_images/637001923300839425/MoyQVdxL.jpg)
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