คุณอาจชื่นชอบ
Afraid a paid subscription program will curb your audience growth? Piano client ACM has found “a sweet spot” that’s allowed them to: Grow digital subscriptions 60% AND grow new users 12% Read more in Mediaweek Australia: mediaweek.com.au/acm-reports-no… go.piano.io/35ST049
mediaweek.com.au
ACM reports not only digital audience growth, but big jump in subscriptions
ACM chief customer and marketing officer Paul Tyrrell explained to Mediaweek digital subscriptions to ACM products are up 60% year-on-year.
After the CNIL ruled Google Analytics illegal under GDPR, @piano_io CEO Trevor Kaufman told @euractiv that “concerns about Google’s handling of customer data are not new, and this is just the latest evidence.” Read more: euractiv.com/section/data-p… go.piano.io/3taNAKC
share.postbeyond.com
Google Analytics' competitors foretaste business boost following privacy debacles
Alternatives to Google Analytics could stand to benefit if the rest of the EU decides - like the Austrian and French data protection authorities already have - that the tool can no longer be used...
Considering digital subscriptions? For @WNIP, @piano_io's Anna Caselli covers 3 questions you should ask to start off on the right foot: whatsnewinpublishing.com/3-questions-to… go.piano.io/3tY0smy
To reach revenue goals, @americamag knew they needed to move to a paid subscription model. By working with @piano_io, they reached their annual goal of 10,000 paid subscribers in just 9 months. Get the full story: go.piano.io/3CTvct3 go.piano.io/3u1gUCi
Comment les éditeurs diversifient-ils leurs sources de revenus cette année ? Inscrivez-vous pour vous joindre à nous le 25 mars de 10 h 30 à 11 h CET : agora.ratecard.fr/fr/session/32c… go.piano.io/3MQtfSC
Erfahren Sie, wie das Le Monde mit Piano Analytics innerhalb eines Jahres den Suchmaschinen-Traffic um 12 % steigern konnte: resources.piano.io/german/le-mond… go.piano.io/34yrOH4
In just three and a half years working with @piano_io Strategic Services, @thisisinsider grew revenue per month by more than 1600%. Get the full story in this case study: go.piano.io/3MEUfVd go.piano.io/3J702An
So proud to work at @piano_io, #41 (of 500!) on this year’s @Forbes list of America’s Best Startup Employers. @TechnicallyPHL has all the details: technical.ly/company-cultur… go.piano.io/3KAJVLN
Many publishers saw record digital ad revenues last year - @msilberman weighed in for @Adweek on why subscriptions are so complementary. Read the full story: adweek.com/media/publishe… go.piano.io/3637cHx
At Piano Academy next week, we’ll be sharing best practices from some of the world’s most successful subscription strategies and discuss what the future holds for digital experience management. Register to join us March 15 & 16: go.piano.io/33cp55o go.piano.io/3HW2OHi
Ne manquez pas notre prochain webinar, mardi 8 mars à 11h au sujet de la Décision CNIL/DSB au sujet de Google Analytics : qu’en retenir et comment préparer l’après ?zoom.us/webinar/regist… go.piano.io/3KlbNUh
Feeling overwhelmed by the amount of data you have? @piano_io's latest report with @Digiday covers how you can end the mass data cycle for your team. See how marketers are using flexible datasets to power successful campaigns: go.piano.io/3htEL82 go.piano.io/3tutZ6X
“Snowflake makes sharing data from across solutions, across organizations, and even across clouds, much easier.” Piano joined @SnowflakeDB to discuss how we’re teaming up to bring advanced analytics to our customers: snowflake.com/blog/piano-bri… go.piano.io/3MrqdEi
Si vous recherchez une solution analytics qui privilégie la protection des données des utilisateurs tout en proposant des fonctionnalités supérieures, parlons-en ! euractiv.fr/section/econom… go.piano.io/3HBpZXv
.@piano_io ha anunciado la adquisición de @SocialFlow, una plataforma de marketing y distribución social de contenidos para medios de comunicación. reasonwhy.es/actualidad/pia… go.piano.io/3sO5Qb6
“Now, we can help publishers get new customers and we can help them retain their subscribers by activating those users in social.” Learn more about @piano_io's acquisition of @SocialFlow, via @adexchanger: adexchanger.com/social-media/p… go.piano.io/3GYv4Zs
“AI allows marketing and advertising teams to scale their communication with digital customers, keeping it personalized and relevant.” @alex_chapko spoke with @martechcube about AI in martech, his advice for founders & more: martechcube.com/martech-interv… go.piano.io/3GTmNGf
“In the past two years, digital subscriptions have grown 125%...” Piano client @Corriere presented to @INMAorg about how audience research helped them optimize their subscription offering: inma.org/blogs/conferen… go.piano.io/3LGWV3O
Jeudi, la CNIL a rendu une décision importante concernant Google Analytics. Il est important de bien comprendre le contexte et les conséquences directes et indirectes de cette décision. blogdumoderateur.com/google-analyti… go.piano.io/3rSfqdO
It’s an exciting time at Piano as we announce our acquisition of @SocialFlow, a social distribution and marketing platform for media companies. Check it out >> go.piano.io/3ozugDU go.piano.io/3LBcoCP
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