RulerAnalytics's profile picture. Visitor level multi-touch marketing attribution for forms, call tracking and live chat. Automatically integrated with your CRM & Analytics.

Ruler Analytics

@RulerAnalytics

Visitor level multi-touch marketing attribution for forms, call tracking and live chat. Automatically integrated with your CRM & Analytics.

Pinned

Don't let your marketing efforts go unnoticed. Ruler provides B2B marketers with a comprehensive view of their campaign performance, filling in the gaps left by GA4. 👇


Platforms often overcount conversions, making ROI look better than it is. First-party data, MMM, and incrementality testing give a measurement system you actually trust 👇


Direct traffic often gets credit it doesn’t deserve. DDA and last-click attribution miss the full picture. A combination of multi-touch attribution, marketing mix modeling, impression data, and incrementality testing reveals true influence.


When the company that sells the ads also builds the attribution model, conflicts of interest are inevitable. Google data-driven model inherent bias favors search over upper-funnel channels on other platforms. It’s time to question whether these models truly reflect performance.


GA4's data-driven model offers no insight into how it weights channels or attributes conversions. That needs to change 👇 Build a measurement framework that offers more visibility: bit.ly/3I33BMF


Loading...

Something went wrong.


Something went wrong.