Anne Ryan
@RyanAssocs
Demand Generation and Growth Marketing Consultant with 10+ years experience. Expertise includes, Digital Marketing, ABM, Content, Email,Social Media, and more.
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#LinkedIn is now a pay-to-play platform. #Organic Reach is over for company posts. Per AI: This happened when LinkedIn gave us the opportunity to boost our posts. Their algorithm changes have resulted in a 65% reduction in organic reach year-over-year." #SocialMediaMarketing
#Contentmarketing and #content as a whole is a mess thanks to #AI . #B2Bcontent is sounding the same, generic, lack of quality, wrong tone of voice, factual errors,etc. Read this article to learn How to Find SMEs Who Aren't Faking It. thecontentloop.beehiiv.com/p/ai-ruined-th…
thecontentloop.beehiiv.com
How to find credible SMEs in the AI-era
Discover how AI is transforming expert credibility and learn strategies for finding genuine subject matter experts in the B2B SaaS content landscape.
The job market is HORRIBLE right now, especially in tech. You'd never know it from main stream media or LinkedIn though! #Unemployment #JobsReport #jobs zerohedge.com/economics/lost…
The job application/interview process is completely broken. So at this point.... why not (see below 👇) 🤣? (I'd add, show up late, and yes, this is the way candidates are typically treated..unfortunately. #jobhunt #interviewing #jobsearch
#ContentMarketing Needs to Evolve Beyond SEO. I've found that writing to suit #Google isn't geared to the way most audiences want to read - the constraints to achieve optimum #SEO are ridiculous sparktoro.com/blog/content-m… .
#LinkedIn is a mess at this point. The ads and posts are terrible and most of it (95%) is spam - even when you clean up who you are following. Check out #linkedinlunatics on Reddit to see some of the awful posts. Us #marketers are finding little value it ad spend for it.
Red Flags to Look Out for In Job Postings. I've come across the laundry list of requirements and yes, the long tests/assessments and presentations. Ridiculous! businessinsider.com/red-flags-to-l…
The hype for #AI everything is just that. It has a long way to go before truly being of benefit to #marketing, despite what many "thought leaders" are saying. #GenerativeAI cmswire.com/customer-exper…
7 Ideas Why #B2B #SaaS sector is Sluggish Right Now. Point 3 is spot on - Many of the companies founded were really just features. Surprising how VC companies doled out the cash for these types of #startups in the first place - swordandthescript.com/2024/06/b2b-sa…
This sounds like a bit of a monopoly on Google's part. I attended an SEO/web conference 5 years ago and it was predicted then that this would happen. "Nearly 60% of #Google Searches End Without a Click in 2024" searchengineland.com/google-search-…
Is #SEO going to be a thing of the past soon❓ It's not just #GoogleAI either, I've seen the #AI snippets show up at the top on Brave. Google can't find what Google is Googling for on Google❗️ 😡 searchengineland.com/google-ai-over…
Maybe #marketers should consider eliminating #SEM Many, if not all, depending on your #B2B segment/company, never convert down funnel 😬and MANY are #bots 🤖. The cost is high for getting nothing 💰. Are Google's search advertisers getting scammed?! searchengineland.com/doj-google-sea…
Hey, this is good news. 🎉 Typically marketers would have to create their own UTM parameters for #LinkedIn #DigitalMarketing campaigns , but with Dynamic UTMs, this process is automated. 😀 searchengineland.com/linkedin-dynam…
There is so much bad #B2B #content out on #websites and #AI generated/edited content has compounded the problem. #contentcreators please stop taking shortcuts. Write the content yourself or Google may penalize your site. bruceclay.com/blog/googles-e…
And the #layoffs in tech and other industries continues warntracker.com When will it all stop? Who would have guessed that high taxes/interest rates, expensive energy, an open border, rampant crime are bad for the #economy It will get better though!
Here we go again with the new #email sender rules 😠. #Spammers won’t be deterred.The new #emailmarketing delivery rules won’t deter bad actors. They’ll find ways around them. Just another hoop for #Marketing to jump through martech.org/new-email-send…
It seems like many thought leaders' posts for 2024 #marketingpredictions and #marketingtrends are tactics that many of us in #demandgeneration and #marketing are already doing? #MarketingStrategy #b2bmarketing
I'm hearing, and experienced it myself, that U.S. tech companies are increasingly hiring from India because they can pay them so much less. This is do to poor earnings/revenue, shrinking budgets and the economy in general. #employment #jobsearch
Calling all #B2B #Marketing professionals 📢 (that includes #DemandGeneration of course) check out 👀 this humorous 😆 but helpful 👍video on how you can develop a #VideoMarketing program that drives results! 📈 youtube.com/watch?v=nrWEHv…
youtube.com
YouTube
Why Marketers NEED To Leverage Video Content TODAY
You should remove these 5 "bad words"😬 from your #SaaS #website although I think most people just 👀scan your website for specific #keywords in a few seconds ⏱️but generally, I agree. #marketingtips wynter.com/post/5-bad-wor…
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