Standard Media Index
@SMI_Data
SMI works with leading global Partner Agencies to provide independent, accurate, and timely ad expenditure data and pricing intelligence to the market.
Was dir gefallen könnte
Pharma's Digital Ad Spend Tops 50% For First Time @SMI_Data #adspending #pharma bit.ly/3IuIdfE
Scatter TV in sharp decline: Down 39%. National TV overall sinking 8%: @SMI_Data bit.ly/3VzEgvC
Ad spending continued its decline for the fifth consecutive month, down 3% year-over-year for the month of October, according to a Standard Media Index report. bit.ly/3UaDzra
After a year of volatility, what do advertisers need to consider as they look to 2023? Join the @SMI_Data Session as they uncover key strategies for the year ahead. Register today! hubs.ly/Q01s_8Dh0 #ReportonData #IABCanada
SMI: market data implies 'normalization,' not necessarily recession @SMI_Data bit.ly/3EPNduK
Pharma ad spend is shifting...find out what it means for marketers from our Head of Insights and Analytics @rickbruner at @PM360online pm360online.com/pharma-ad-spen…
The Walking Dead ended its 11-season run last night. Check out @bristei's piece on some of the ads that ran during the series finale and data on what a Walking Dead season finale ad slot cost in years past in @Variety variety.com/2022/tv/news/w…
Ad market falls for 5th consecutive month in October, defies robust agency projections @SMI_Data bit.ly/3tCfAGu
A report from @SMI_Data finds that retail media is replacing paid search ads in terms of spend. cdpinstitute.org/news/ #adtech
Findings from the latest TAG US Fraud Benchmark Research found that more than $5 billion was spent on video impressions in transactions involving TAG Certified partners 😯. Full report can be found here 👉 hubs.ly/Q01rTGqF0 #Adfraud #digital #advertising @614group @SMI_Data
Search spend contracting among largest 11 agencies, SMI study finds @SMI_Data bit.ly/3TCbxVf
National TV ad spend flat for September -- ending mostly monthly declines since spring @SMI_Data bit.ly/3t7b2r5
VOICE | In the event that we start to see ad dollars pulled back from Twitter, there is an opportunity for other social media platforms to take them. @SMI_Data has the story. adweek.it/3DPaY5t
Thank you to @Variety for including our #adspend trend data in their piece about the potential recession! variety.com/2022/biz/news/…
According to our #data pool, ad investment continued to recede for the 4th consecutive month. It decreased -5% YoY during Sept 2022. The holiday season will be crucial to determine if the market can turn around. Read more about Sept's #adspend trends here: standardmediaindex.com/insights/u-s-s…
![SMI_Data's tweet card. SMI Core data captures the actual spend data from the SMI Pool partners of major […]](https://pbs.twimg.com/card_img/1993201804709183490/PGqfTwQT?format=jpg&name=orig)
Following SMI/SQAD Deals, Dreamscape Unveils New Management Team: The private equity-backed portfolio company that acquired Standard Media Index in June and made a strategic investment in rival SQAD... bit.ly/3RP0UgU
Check out @bristei piece on the Charmin ad placement from last week's SNL! variety.com/2022/tv/news/s…
This month, it’s the Outdoor media underpinning the Australian market, with its ad spend jumping 34.9% to a record August level as its growth accelerates out of the COVID lows, according to the latest Standard Media Index (@SMI_Data) figures. mumbrella.com.au/smi-outdoor-me…
NBC's Dateline has pulled off something that few old media dinosaurs can: Adapt to a new medium. How Dateline (Dateline!) became a podcast powerhouse: nytimes.com/2022/10/02/bus…
How did Canadian ad spend perform last month? Don't miss this @mediaincanada to gain insight on these trends mediaincanada.com/2022/09/27/aug…
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