SearchDecoder
@SearchDecoder
Web 1,2,3. Founder @Alphametic, Marketer , Author “The Psychology of a Website,” SEO Speaker, formerly NYU Prof, Collector of Overpriced JPEGs, ŁKS Łódź ⚪️🔴⚪️
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Hello, my name is Matthew Capala. I’m the founder and CEO of Alphametic, a digital marketing agency in Miami, speaker and author. This is my story. #matthewcapala #SEO #SEM #alphametic alphametic.com/matthew-capala
Oxford researchers just confirmed what we feared: The internet as we knew it is dying. AI content went from ~5% in 2020 to 48% by May 2025. Projections say 90%+ by next year. Why? AI articles cost <$0.01. Human writers cost $10-100. But the real crisis is model collapse. When…
Looking forward to taking the stage tomorrow at @DigiMarCon Denver. Who else is in town? If you are attending don’t miss my 10:20am keynote about “SEO in the Age of AI” #digimarconrockymountains #seo #digimarcon
I’m excited to take the stage at DigiMarCon Rocky Mountains 2025 in Denver on October 16, 2025, to deliver a high-impact keynote for today’s marketing leaders. Don’t miss this opportunity to gain fresh insights into digital marketing trends—exploring the powerful intersection of…
The yesterday’s mega crypto liquidation of 19 billion dollars of leveraged bets was a classic example of how eventually the money always moves from the many to a few #crypto
Google Search is huge, but how big? What are people searching for, and how is AI changing things? Here are the latest stats to catch you up: social.semrush.com/4h14NgY.
SEO isn’t dead, but it is evolving. Our new study shows AI search (like ChatGPT & Google AI) could drive more traffic for digital marketing and SEO-related topics than Google by 2028. Bonus? These AI clicks convert 4.4x better. Time to future-proof your SEO 👇…
I’m excited to take the stage at DigiMarCon Rocky Mountains 2025 in Denver on October 16, 2025, to deliver a high-impact keynote for today’s marketing leaders. Don’t miss this opportunity to gain fresh insights into digital marketing trends—exploring the powerful intersection of…
We are excited to share that our founder, Matthew Capala @searchdecoder, and top-rated SEO speaker, will take the stage at DigiMarCon Rocky Mountains 2025 in Denver on October 16, 2025, to deliver a high-impact session for today’s marketing leaders. Don’t miss this opportunity…
AI won't completely replace SEOs—it'll likely make them more valuable. Tools like AI can automate keyword research and content optimization, freeing pros to focus on strategy, user intent, and creative problem-solving. SEO is evolving alongside AI, not being overtaken.
I’ll be speaking along with dozens of marketing leaders at Digital Summit Raleigh on November 12-13 about “SEO in the Age of AI.” Come join us! Use my exclusive code SPEAKER150 to register you and your team here. Follow @DigitalSummits for details #seo #digitalsummit
According to @ahrefs’ recent AI vs Search Traffic Analysis of 44,421 sites from Dec 2024 to Jul 2025, ChatGPT is responsible for only 0.19% of web referral traffic. Meanwhile, Google drove 42% of web traffic during the same period. A shocker? Not really. With all the hype about…
AI search is no longer the future, it’s already here. In 2026, ChatGPT, Perplexity, and Google are transforming search into an ad-driven ecosystem where visibility and revenue collide inside the answers people trust. If you’re still optimizing for yesterday’s SEO, you’re already…
This is what happens after people perform a search on Google. You may be freaking out that the majority of clicks don’t go to websites, but keep in mind, Google gets over 5 trillion searches a year. That 35.5% of clicks adds up fast… thats roughly 1.8 trillion clicks a year.
Just snagged my first NFT in years! 🐸 $10 price for a piece of crypto culture. Feeling nostalgic and hyped for the Pepe vibes. Who’s still holding their Pepes? #NFTs #Pepe
HubSpot’s SEO Crash: Unpacking the 75% Decline in Organic Search Traffic (Hint: AI) #seo #ai alphametic.com/?p=9287
As AI platforms and large language models (LLMs) like ChatGPT, Gemini, and Perplexity reshape how people discover content, marketers can no longer rely only on traditional organic traffic reports. Generative AI can drive real brand visibility and clicks, but without proper…
Crypto web traffic trends: Exchanges & wallets (+5% YoY) and dev agencies (+4% YoY) grow a little, while NFT marketplaces (-22% YoY) and metaverse/games (-36% YoY) decline. Metaverse being the biggest looser. Overall crypto traffic up 6% YoY though, showing resilience. #Web3…
Trends in traffic to crypto websites: Exchanges & Wallets (e.g., @coinbase): +5% YoY NFT Marketplaces (e.g., @opensea): -22% YoY Metaverse & Games (e.g., @AxieInfinity): -36% YoY Development & Agencies (e.g., @Consensys): +4% YoY Crypto Total: +6% YoY
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