Simple Revolution
@Simple_Revo
Hello! We're Simple Revolution. We help people and organisations do better business by becoming better communicators.
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Doctors and medical professionals: Use plain English. It helps reassure patients, build trust, and cut the risk of mistakes. bbc.co.uk/news/amp/healt…
bbc.co.uk
Doctors told to ditch Latin and use 'plain English' - BBC News
Doctors must learn a new skill - writing letters that are easier for patients to understand, guidelines say.
A well-deserved accolade for our friends @WolffOlins - @FastCompany votes them the World’s Most Innovative Company (Design).
Still can’t quite believe this! @WolffOlins fastcompany.com/most-innovativ…
Legal writing must be made simpler. The Economist says so. Who are we to argue? #writing #law #legaljargon economist.com/news/books-and…
economist.com
Too often juries comprise 12 confused men (and women)
The legalese used in their instructions can be baffling. It needn’t be
An interesting idea for Facebook et al: pay, to avoid being manipulated. Fast Company explores how free means of communication are great, but at what cost? amp.fastcompany.com/40557452/the-c…
The modern strategy matrix, by @simple_rules. @Dr_Draper, you'll like this one.
These beautiful little things are sat on our desk: tone of voice cards we worked on for our friends @wearethetin - designed by TheTin. #toneofvoice #brand #branding #brandlanguage #writing
Voice technology can be put to use in hospitals and in home health care s.hbr.org/2FGOEif
hbr.org
What Will Health Care Look Like Once Smart Speakers Are Everywhere?
As voice assistants become more prevalent, one industry that appears ripe for disruption is health care. In this piece, the authors explore the specific ways in which voice technologies could support...
Simple Revolution travels to Panama City. Jacob is there, working with clients at a conference. Nice view. Great website! #simplerevolution #panamacity
Susan Wojcicki, CEO, YouTube, reflecting on the rise of the channel and the changing nature of the video revolution #sxsw #keynote #YouTube
“Make it easy” - be like a swan. The swan is calm above the surface, but the legs are going crazy. Be the legs doing all the work, don’t make your users do the work #SXSW #VUI #ux
“Read the conversations out loud,” says Margaret Urban, on voice assistants #SXSW #VUI #chatbots #ux
“Don’t write it for your 8th grade teacher - write it as a real conversation you’re going to have in the real word.” Margaret Urban, Google, on writing for voice assistants. #sxsw #vui #ux #GoogleAssistant
Final talk of the day: with the designer of Google Assistant. All about voice user interface and conversation design. #sxsw #VUI #ux
Thank you to @joelockhart @Timodc @dlippman @aubreyquinn for a fascinating panel discussion #SXSW #crisiscomms #communications
The overwhelming message: if you don’t understand what your brand is - the reason people choose you - you can’t understand what a crisis will look like for that brand. #SXSW #crisiscomms #communications
“I go into big corporations...they understand who their customers are, but not *why* they’re customers...if you don’t know this, you won’t be able to identify what a crisis is...” @joelockhart #sxsw #crisiscomms #communication
“What is a real crisis, that is a threat to your brand existentially? And what is a passing fad?” - @Timodc #sxsw #crisiscomms #communication
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