I swear I work on projects that I scale and monetize too, but while I was working my TIDE LOG app I decided to remaster and re-release my retro surfing mobile game too. Flappy-surfing fun for the whole family!
Just launched a quick app project to pass the time while I wait for some data from a paid campaign to roll in.
When you're starting a new project, you don't know what you don't know. You're probably gaming out second and third order problems you may never even encounter. Pick something. Learn it. Move on.
After my first big failure, my options were: - Try a new idea - Get a normal job again I looked back at everything I'd learned in 6 months of "failing" and option 1 sounded way more appealing and possible.
A lot of my past success came from B2C affiliate offers via organic & more recently paid. A lot of that was pretty darn scrappy and done by myself. This week - scoping out a new B2C project, initial test campaign, and hiring some freelancers to test creatives. It's the least…
Setting up new accounts/assets on Meta/Tiktok business & ad managers is such a f***ing pain. I think that may be intentional.
All of my programming knowledge is self-taught. All of my experience is from projects of my own. I started out as a journalist! You don't need credentials to build things. You just need to start building things. You'll learn what you need when you need it.
The types of money printers I've built over 10 years: - Physical, digital, and print-on-demand products - MicroSaaS subscriptions - Lead capture and lead sales - Affiliate marketing projects Anything can work. Pick one. Learn the systems. Replicate & repeat. 2023-2024ish came…
What's your big idea for 2026? Claim your free url, start building and validating at slapplaunch.com
One more to close out 2025: SLAPPlaunch. A platform designed to validate and share ideas (at any stage), find your first users, and collect feedback via simple surveys - all while building SEO to your owned properties with dofollow links & editable landing pages. Start for free…
I didn't really get Tailwind CSS at first. Why am I using bastardized style rules as class names? But once I got the hang of it, styling on the fly while building became way faster. Theme variables mean I can reuse components across projects and change colors in a single file.…
Skip the finer polish on V1: I'm working on a validation/distribution tool - I was about to jump into building some custom skeleton loaders for my dynamic pages. Stopped myself real quick and opted for a simple loading.tsx for the routes (nextjs). Keep it simple, stupid.
SEOs describing Google Search Console or basic site search operators to see how your site is indexed like they're some mystical secret weapon got to stop. SEO is not that complicated.
To launch a basic service business online, you need: A website Lead capture A CRM Email Scheduling Invoicing and payments That can be up to 6 different tools before you've made a dollar if you're not careful. I built serviceCRM to solve that.
Happy to say I've stuck to my goal of publishing consecutive weekly issues & videos of THE SLAPPY WEEKLY: slappshell.com/resources & youtube.com/@SlappShell SLAPPSHELL is my new project condensing my experience in running online businesses over the past 10 years into products,…
(re)Building a money printer: Start with the parts of the blueprint you know are working. Try something new for the parts that failed. Repeat. More money printing blueprints from SLAPPSHELL coming in 2026 & beyond.
Google, Meta, etc. will happily take all the ad spend you give them. If you're running paid campaigns without good conversion tracking (or poor conversions in general), pause them and fix that first. You'll be happy you did.
serviceCRM is essentially a turn-key business platform (whether you're a service business or website developer). But, any successful launch requires 2 things: validation + distribution. SLAPPSHELL has a solution for that coming soon.
Here’s a gift: that idea you’ve got? The v1 can be started for free with nothing more than a laptop. Oh, you still need to make a logo, favicon, different sizes? Merry XMas, just do the damn thing slappshell.com/logo-file-maker
slappshell.com
Logo File Maker
Upload or design custom logo files for your applications with our easy-to-use Logo File Maker tool. Get all the sizes you'll need for your application, favicons, and social profiles.
All my talk about launching quickly and I still sat on the SLAPPSHELL idea for a year. Life happens, and you do what you can with the time you have. The important thing is eventually doing what you want.
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