SmithGeiger Group
@SmithGeiger
SmithGeiger Group's data scientists, storytellers, designers and thought leaders convert data into meaningful insights and strategy for leading brands.
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Chris Lang, our EVP of Research Strategies is featured in this quarter's #DEG Q&A. Check it out >>> degonline.org/wp-content/upl…
Where are consumers planning to spend $$$ this summer? We've got the breakdown by Millennials, GenX and Boomers. If you missed our sold out @GrowWithElevate #CoffeeHour you can watch here: youtu.be/0R9uMMygdqk
youtube.com
YouTube
Consumer Behavior
What concerns and thoughts consumers are having prior to big purchases RIGHT NOW in a variety of verticals? Our @GrowWithElevate team @nicnacbergen @dollardominator @michelletoySF share new insights from our #CoffeeHour youtu.be/0R9uMMygdqk
youtube.com
YouTube
Consumer Behavior
Did you miss our research drop yesterday? About how solutions journalism is #newsthatworks and is a "secret weapon" for newsrooms? Never fear. We've got all the data and tools to get caught up right here. solu.news/newsthatworks
A message from a professor at a top-tier journalism school about the solutions journalism research that dropped today: "I'll be sure to include this reading going forward, but I find that students don't need a lot of convincing." #newsthatworks #thewholestory
BIG NEWS TIME🥳🥳 The results are in from the most expansive research on solutions journalism ever done. Across 638 survey respondents, people consistently rated solutions-focused stories higher than problem-focused ones. In short, it's #newsthatworks. What @SmithGeiger found:
New #consumerinsights on forward purchasing behavior now available. See below. #elevatedmarketing #advertisingstrategy #covidfacts #covidmarketing
A lot has changed in 20 years! Introducing SmithGeiger Group #data #insights #revenue acceleration and #creative. Check out our new offerings: smithgeigergroup.com
Covering the vaccine rollout: How to connect to audiences TODAY March 17, 2021, 2 p.m. ET healthjournalism.org/calendar-detai…
Interesting insights from our #COVID #vaccine study including how women 18-34 say they are less likely to take the vaccine. @danreines and @michelletoySF discuss a few key findings: youtu.be/IvUZsyRPCdo
youtube.com
YouTube
SmithGeiger Vaccine Study
Biggest story of 2021. The #vaccine. With some new @SmithGeiger and @RJI research + color commentary from SG analyst @danreines komu.com/news/rji-and-s…
komu.com
RJI and SmithGeiger complete national survey on COVID-19 vaccine attitudes
The Reynolds Journalism Institute and national research firm SmithGeiger completed a national survey aimed at understanding what people want and need to know about the vaccines to trust them enough
New research from @SmithGeiger points the way for covering the vaccine rollout: tvtechnology.com/news/nab-gives…
Relevance, usefulness and empathy are some of the ways local newsrooms connected to viewers this year. @sethgeiger explains what this means for the future. tvnewscheck.com/article/top-ne…
Our new partnership with @ResonanceAI will use AI-driven data insights to drive program development. #KnowWhatWorks globenewswire.com/news-release/2…
Exciting news! We're partnering with @ResonanceAI to deliver keen insights, robust, AI-driven analytics, and strategic counsel to guide a broad range of content producers. #KnowWhatWorks globenewswire.com/news-release/2…
Insights into storytelling cronkitenewslab.com/broadcast/2020…
As newsrooms evolve, our research shows solutions journalism is a favorable pivot, particularly for millennial & GenZ consumers. @sethgeiger describes it as the next opportunity for local news. cronkitenewslab.com/broadcast/2020…
Local news sets itself apart by looking at #community impact according to @ArcherTV & @michelletoySF #election #research youtu.be/IFxSPDW27x8
#Localnews ties with @Facebook as the go-to source for #election coverage, but it's the #trust factor where local news stands out @ArcherTV and @michelletoySF discuss>>> youtu.be/IFxSPDW27x8
United States Trends
- 1. #WWENXT N/A
- 2. Wemby N/A
- 3. Ford N/A
- 4. Chet N/A
- 5. Seton Hall N/A
- 6. John Blackwell N/A
- 7. Weathers N/A
- 8. Nate Ament N/A
- 9. Reggie Miller N/A
- 10. Jaida Parker N/A
- 11. Peyton Watson N/A
- 12. #TheRookie N/A
- 13. Tre Jones N/A
- 14. #kubball N/A
- 15. Harrison Barnes N/A
- 16. #iubb N/A
- 17. TJ Sabula N/A
- 18. #RHOSLCReunion N/A
- 19. Joan Beringer N/A
- 20. Tony D N/A
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