Colleen McCaskell
@SpitfirePPC
Paid Media Person typically found weightlifting, cycling, swimming or hiking. Fan of heavy metal and guinea pigs. Fuelled by coffee and peanut butter.
Was dir gefallen könnte
If you were using Experiments to run a landing page test, would you deactivate sitelink extensions to ensure that users can only arrive on your LP (and not other sections of the main website)? And would you do the same in your control campaigns to ensure consistency? #ppcchat
#ppcchat What are your thoughts on location extensions? I don't mind them in concept but I'm worried they'll distract from my core conversions by encouraging clicks for directions or untrackable calls direct from Google Maps (which we can't include in our conversions / CPA).
Finally got word that the Google Ads keyword diagnosis tool issue was fixed on Sept 12. Apparently the issue was that the system considered 'United States' as a default so when trying to preview ads for a campaign targeted location outside the US, it simply didn't work. #ppcchat
I cloned an Exact + Phrase campaign with Drafts & Experiments and ran a broad match version of it for a month to see if Smart Bidding could maintain the CPA of the original. Ultimately, the queries were just way too broad and the quality wasn't there. No marginal gains. #ppcchat
Word to the wise that Microsoft Ads has quietly and inexplicably launched Smart Goals in my largest accounts, opting them into the Conversions column. I've now removed them but I get to dedupe my conversion numbers, which is a joy. Check Notifications > Informational. #ppcchat
I suddenly don't seem to be able to pull search query reports out of Google Analytics (as a workaround for the Other Search Terms nonsense in Google Ads, I mean). Anyone else? #ppcchat
.@Hanapin Have I gone crazy or is the PPC Resources Library down now? Was looking for a couple of webinars that aren't up on the Brainlabs page...
.@Brainlabs Has anyone ever flagged an issue with the Auction Insights 3 script? Have used it loads of times in the past but now I can't seem to authorize it against a new account...
Have spotted something (potentially) new in FB Delivery Insights: Auction Competition. Includes a Competition Change % but might ultimately be more useful for manual bidding (rather than auto bidding). #facebookads #ppcchat
Looking for introductory resources for a friend who wants to learn digital marketing to promote his fitness business. Any recommendations?
A6: Only the ones that don't make sense to run outside of the US (Gemini, for example) #ppcchat
A5: Can't see the benefit in not being platform agnostic! Adwords isn't the default be all / end all for every client out there... #ppcchat
A3: Definitely LinkedIn, Instagram (and other paid social platforms) where it makes sense for the particular vertical. #ppcchat
A2: Data! Ex: "Bing Ads will help us reach an older, wealthier demographic that aligns with your customers and target CPA goals." #ppcchat
A1: @Realicity stole my answer! I think the key thing is having the budget which allows you to scale and look for new lead sources. #ppcchat
.@bigalittlea is arguing for the creation of device-specific campaigns in his Mobile Playbook session #SMXMuenchen
.@randfish is kicking us off at #SMXMuenchen with the current state of search....and Jeff Goldblum shower curtains.
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