Raymond MSD
@SplendidRaymond
Dad | Husband | Media Buyer I Affiliate Marketing I E-commerce Entrepreneur
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最近看的信息撕裂得厉害， 一方面，经济增长放缓，有人说要从长计议，修炼内功心态平稳，打好基础等风来； 另一方面，满眼看到的又都是加速，加速把桌上的东西塞进口袋，加速上马新项目。 焦虑和FOMO随着快速传播的真真假假信息满网都是，便利的获取信息的同时又带来了求证信息的工作门槛和工作量
Get ready for TikTok, moving on to new stuff. Suffer, learnt but never stop.
The opportunities for discovering and utilising those channels has always been there tho. This chaos will just stick a rocket up the backside of lazy marketers who’ve gotten fat from the simplicity of Facebook ads and they’ll be split into 3 camps: wait it out, killed off, jumped
Damn every time Chris Paul get close to Western Conference Finals something crazy always happen, injuries and now this 🙏🙏
1/ Creative strategy is a must for every brand. Online or offline. This is going to be a long thread but I hope I can give you some value in how I do it. This is my approach: 👇👇
Steal these 9 copy formulas guaranteed to create action 👇
ABO/ CBO / bid cap/ 1% LAA /10% LAA/ Manual placement NONE OF IT MATTERS.. to an extent) Focus on your creative and website/landing page optimizations The latest “advertising hack” will not save your ad account !Unique creative angles with a cohesive on site experience will!
Why UGC for your ad ceatives? UGC is the language of social media. UGC doesn't mean low quality. UGC is not a formula for homogeneity UGC can drive high-impact results.
Identify the problem 👉🏻 CPM, CTR, AOV, or CVR. One of these is the outlier and needs your attention 👀 Then connect your problem to a solution 👇🏻 CTR = Creative AOV = offer/product CVR = landing page & CRO CPM = account structure, creative, audiences (hardest to solve)
赚钱的生意不方便说，方便说的生意不赚钱 --A man who sold his soul to make money online.
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