SponsorMap
@Sponsormap
Measuring Passion Outcomes from Sponsorship
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Comparative analysis of sponsorship properties and sponsorship roi sponsormap.com/sponsorship-sn… #sponsorship #marketing #sportsbiz
Passion and Gratitude are the two main components of successful sponsorship with consumers #sportsbiz
Writing some material on benchmarking sponsorship ROI performance to provide insights for sponsorship portfolio management
What sponsors wish to know is what the impact is of sponsorship on sales, on brand #sponsorship
In the era of social media, continuing to measure sponsorship ROI on the basis of TV and print media coverage is outdated #sponsorship
Sponsors need to plan their measurement for 2013 against their objectives. Sponsorship ROI evaluation needs pre-planning for success.
FMCG Brand Engagement & Sponsorship ROI slideshare.net/SponsorMap/fmc…
Over 19,000 views of our general presentation of sponsorship ROI basics #sponsorship #brand #marketing slideshare.net/SponsorMap/spo…
Sponsorship ROI is measured on a global basis these days. Major sponsors want to compare results across countries and sponsorship properties
The Olympics and the sponsorship ROI question sponsormap.com/the-sponsorshi… #london2012
SponsorMap Newsletter July/August 2012 #sponsorship conta.cc/N5k225
Spain, Sweden and Poland become some of the latest countries using SponsorMap for measurement sponsorship ROI #sponsorship
Outdated sponsorship measurement techniques are often the basis for poor perceptions of sponsorship ROI. They focus only on awareness/logos
The Sponsorship ROI question and the London 2012 Olympics sponsormap.com/the-sponsorshi… #sponsorship #London2012
Agree Ian - Sponsorship ROI for clients is different and must be custom made for specific markets and industries. desperadomarketing.com/2012/05/sponso…
Marketing modelling needs good inputs. To measure sponsorship we need consumer passion and sponsor gratitude metrics. #sponsorship
Will be showcasing an example of sponsorship portfolio analysis for market based sponsorship ROI later today. #sponsorship
Heads to to TNS South Africa for using SponsorMap as part of an overall media study evaluation
Why Infiniti is in the pricey F1 sponsorship game theglobeandmail.com/report-on-busi… via @globeandmail
Heads up for TNS Turkey for selling its first SponsorMap project.
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