Why shoppers love personalised marketing marketingtechnews.net
Can Mobile Push Notifications Replace Marketing Emails? Aaron Strout, MarketingLand, feb 2, 2015
Eight reasons why 2015 will be a huge year for mobile marketers; Charlie Faulkner; Marketingtechnews; 05012015
Top 25 Restaurants On Social Media forbes.com/sites/ekaterin…
Ban amateurisme bij het reserveren, Bianca Roemaat missethoreca.nl/Restaurant/
Mobile Year in Review 2014: adformatie.nl/nieuws/mobile-…
What we learned in Social Media 2014 visual.ly/what-we-learne…
NMBS test volgend jaar wifi in trein Standaard, 12.12.14
Marketing is a two-way-street: outgoing ("old" marketing) and incoming equally important: discover social media marketing#marketing
when customers don't "like" you, you're done! wake up: start listening!#marketing
People want to relate to people, not to company devised dehumanized formats resulting in un-likes and distrust #marketing
A Guide To Optimizing Your Social Media Marketing Campaign; Jason DeMers, Forbes, 17.11.2014
TAMTAM's Bart Manuel: "durf in te zetten op daily digital awesomeness" Gastblog Adformatie, 20.11.2014
Retailers laten kansen liggen op mobile web. Adformatie, 19.11.2014
RetailMeNot/Forrest Consulting, oktober 2014: "consumenten geven meer geld uit wanneer ze digitale kortingsbon verzilveren vanaf smartphone"
Kleine retailers weten niet wat Mobile Marketing is: Adformatie, oktober 2014
The stronger the data, the better the intelligence; the more you know about your consumer, the more advantage in the market, Kraft's Elsner
JiWire on Proximity Marketing: "62% of consumers share local deals with friends".
JiWire: "63% of consumers feel a coupon is the most valuable form of mobile marketing".
Social media is a place where brands can act like people do, people like doing business with other people; not with companies.
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