Robin Swithinbank
@Swithinbanking
Writer. Editor. Content guy. As seen in New York Times, FT, Telegraph, GQ, Traveller, Vanity Fair, Harrods, Robb Report, The Road Rat
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The #moonswatch saga rolls on - raising questions all the way. What impact will it have on the @omegawatches brand? Has it saved @Swatch? And why is it still so hard to get this $260 watch? Posing those and more for @nytimes today. nytimes.com/2022/08/10/fas…
nytimes.com
MoonSwatch: Has the Frenzy Changed the Future? (Published 2022)
Five months after the watch collection’s chaotic debut, experts still are debating its effects while others mourn the end of sedate sales.
In @FT this morn - the @WWF reports on the sustainability profile of the watch and jewellery industry. ‘Much to be desired.’ ft.com/content/8327c1…
How the Swiss watch industry learned to stop worrying and embrace popular culture - long read now up on @BoF. businessoffashion.com/articles/luxur…
This month’s column for @watchprolive. watchpro.com/unfollowing-th…
On @BoF today, talking price hikes, George Clooney and that Frankenstein watch with @omegawatches president and CEO Raynald Aeschlimann. businessoffashion.com/articles/luxur…
The Times and Sunday Times stand with Evan Gershkovich who has been falsely accused of espionage in Russia. Journalism is not a crime, and we will not rest until Evan is released #IStandWithEvan
In today’s @FinancialTimes, new @Bremont CEO @DavideCerrato5 says he’s going to make the brand “one of the big players in watchmaking.” A new entry-price, adventure, hitting the US and a $59m war chest are all part of his plan. ft.com/content/a249c4…
Jean Arnault speaks exclusively with @BoF, describing his new @LouisVuitton Tambour line of high-tariff watches as ‘a gamble’. Puts LV in direct competition with pure players - can it compete? businessoffashion.com/articles/luxur…
businessoffashion.com
Louis Vuitton, Jean Arnault, and Big Watchmaking Ambitions
Can luxury fashion’s biggest brand become a fine watchmaking powerhouse? Jean Arnault is betting on the relaunched Tambour model to lead a push upmarket.
No sex please, we’re Swiss. This month’s @watchprolive column. watchpro.com/no-sex-please-…
Interviewed the 28-year-old Frédéric Arnault for @BoF now he’s three years into the gig running @TAGHeuer. Behind a paywall, but if you can get there, worth your dollar: businessoffashion.com/articles/luxur…
Got some @Max33Verstappen time at the weekend. And a more reflective take on his position in @F1. He might even retire. Check it out over on @RobbReport. Thanks to @TAGHeuer for the access. robbreport.com/motors/cars/f1…
This months @watchprolive column: on what Watches and Wonders needs to do to get Jean-Paul Public’s attention to reach beyond Rolex. watchpro.com/rolex-wins-lan…
Drove, slavered over and then wrote about Jaguar Land Rover’s last ICE sports car, the Jaguar F-Type R75 for Robb Report. And so the end begins. robbreport.com/motors/cars/fi…
Here we go with a little column for @RobbReport on why car buyers are pushing up prices of 15-year-old performance cars to outsmart mindless modern motors stuffed full of semi-conductors. robbreport.com/motors/cars/wh…
Luxury watchmaking and the lab-grown diamond debate. More interesting than it sounds. My column for @watchprolive this month. watchpro.com/will-the-watch…
Lab-grown diamonds and the romance deficit. My column in @watchprolive this month. watchpro.com/will-the-watch…
Does the GPHG matter? My take from inside the ropes for @watchprolive today: watchpro.com/how-important-…
Lab-grown diamonds hit watchmaking - @TAGHeuer dabbled, now @Breitling has gone all in. But with a murky environmental profile and critics calling a romance deficit, is this the right path for a luxury watch brand? Report in today’s @nytimes. nytimes.com/2022/11/08/fas…
nytimes.com
A Major Watch Brand Embraces Lab-Grown Diamonds (Published 2022)
Breitling says it will phase out mined stones by the end of 2024.
Is golf having a moment? Column for @BritishGQ. gq-magazine.co.uk/sport/article/…
A new dawn at Aston Martin? ‘It’s a magical time,’ Marek Reichman, the company’s chief creative officer, tells me for @RobbReportUK. @astonmartin @AstonMartinF1 robbreport.co.uk/motors/cars/an…
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