TechCXO Marketing
@Tech_CMO
Tech CMOs for tech companies, technically speaking.
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RT @Dodfather: Nevermind the Elevator Pitch? What’s their Elevator Catch? wp.me/p19ffU-gy @TechCXO
RT @Dodfather: A writer's intervention wp.me/p19ffU-gu @TechCXO
andrewdod.wordpress.com
A writer’s intervention
“There is nothing to writing. All you do is sit down at a typewriter and bleed.” Ernest Hemingway Always amazed but never astonished at how tech companies tell stories, I sometimes experience pangs…
RT @Dodfather: Dear Boss: I quit............... (An imaginary email) wp.me/p19ffU-gk @TechCXO
andrewdod.wordpress.com
Dear Boss: I quit…………… (An imaginary email)
Dear Boss: Believe me, this is tougher for me to write than for you to read. I’m quitting, effective in two weeks. You deserve to hear why because it affects you directly. When I joined this compan…
RT @Dodfather: What’s a “Go-to-Customer” Plan? wp.me/p19ffU-g6 @TechCXO
andrewdod.wordpress.com
What’s a “Go-to-Customer” Plan?
Since the dawn of modern B2B marketing, those entrusted to create “go-to-market” plans typically spent eons analyzing markets and posed some obvious questions: What market(s) should we pursue? Why …
RT @Dodfather: Does your company actively visualize its value to customers? lnkd.in/KG3_C6 @TechCXO
RT @Dodfather: R.I.P. CMO (circa 2014) wp.me/p19ffU-fX @TechCXO
andrewdod.wordpress.com
R.I.P. CMO (circa 2014)
As managing director of the marketing practice at TechCXO, I serve as a fractional CMO for several tech companies. So, it might seem strange for me to forecast the pending demise of the Chief Marke…
RT @Dodfather: Stop Worrying About Making the Right Decision wp.me/p19ffU-eV @TechCXO
andrewdod.wordpress.com
Stop Worrying About Making the Right Decision
With a major hat tip to Ed Batista for his recent HBR blog post on decision making, I’d encourage everyone to take 5 minutes to consider Batista’s analysis within the context of your ow…
RT @Dodfather: "Good morning, my name is Brad": And Ode to Rosetta Stone wp.me/p19ffU-el @TechCXO
Let’s Reinvent Press Releases, Please buff.ly/13GAa9f by @dodfather via @exploreB2B
Does your company actively visualize its value to customers? buff.ly/18KA7Ht by @dodfather via @exploreB2B
How to Ditch Marketing And Make Friends buff.ly/16R2d6C by @dodfather via @exploreB2B
RT @Tech_CMO: ICYMI Every Sales and Marketing Exec Should Read This! wp.me/p19ffU-7u @Dodfather
andrewdod.wordpress.com
Every Sales and Marketing Exec Should Read This!
Sales Linguistics is the study of how customers and salespeople use language during the complex decision-making process. Yeah, I know… sales linguistics is a new term for me. But wow, am I gl…
RT @Tech_CMO: ICYMI Marketing to Personas, Selling to People wp.me/p19ffU-9d @Dodfather
andrewdod.wordpress.com
Marketing to Personas, Selling to People
As buyers perform more independent research prior to engaging with a B2B sales professional, it stands to reason the marketer’s job continues further into the buying process than before. For …
RT @Tech_CMO: ICYMI The new CMO: An old dog with new tricks wp.me/p19ffU-9G @Dodfather
andrewdod.wordpress.com
The new CMO: An old dog with new tricks
In conversations with clients and prospects, I’m often asked how my role as a CMO for tech companies has changed in recent years. My answer is always the same: “a heckuva lot and itR…
ICYMI RT @Tech_CMO: RT @ForwardMetrics: The #Customer is Always #Right... and Other #Rubbish bit.ly/14oJpJ9 @Dodfather @techcxo
ICYMI RT @Tech_CMO: RT @ForwardMetrics: The #Buzzkill of #Arrogant Marketing bit.ly/19gXRYd @Dodfather @techcxo
ICYMI RT @Tech_CMO: RT @ForwardMetrics: The Ah-Ha! #Moment -- Question #Marketing bit.ly/16GSQlW @Dodfather @techcxo
RT @ForwardMetrics: The Ah-Ha! #Moment -- Question #Marketing bit.ly/16GSQlW @Dodfather @techcxo
RT @ForwardMetrics: The #Buzzkill of #Arrogant Marketing bit.ly/19gXRYd @Dodfather @techcxo
RT @ForwardMetrics: The #Customer is Always #Right... and Other #Rubbish bit.ly/14oJpJ9 @Dodfather @techcxo
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