Techtarget_'s profile picture. Digital marketing is a general term for any steps a company takes to connect with customers through electronic technology.

Techtarget

@Techtarget_

Digital marketing is a general term for any steps a company takes to connect with customers through electronic technology.

Social media provides a common way for individuals to interact and communicate with organizations. Likewise, marketers can collect insights from their target audience on these platforms and increase customer engagement by communicating with them.

Techtarget_'s tweet image. Social media provides a common way for individuals to interact and communicate with organizations. Likewise, marketers can collect insights from their target audience on these platforms and increase customer engagement by communicating with them.

Organizations have a number of different online methods they can use to reach out to customers, including through emails, social media, text, banner advertisements or affiliates.

Techtarget_'s tweet image. Organizations have a number of different online methods they can use to reach out to customers, including through emails, social media, text, banner advertisements or affiliates.

This marketing method also enables organizations to target prospective customers who are most likely to buy their product or service. For example, a company can advertise holiday sales by emailing past customers or by sharing news of the deals on social media.

Techtarget_'s tweet image. This marketing method also enables organizations to target prospective customers who are most likely to buy their product or service. For example, a company can advertise holiday sales by emailing past customers or by sharing news of the deals on social media.

Importance of digital marketing Digital marketing helps an organization appeal to a much larger audience than it could through traditional marketing methods because the reach of the internet is worldwide.

Techtarget_'s tweet image. Importance of digital marketing
Digital marketing helps an organization appeal to a much larger audience than it could through traditional marketing methods because the reach of the internet is worldwide.

The digital marketing process involves similar tactics as traditional marketing. Organizations can combine both traditional and digital marketing techniques as a strategy.

Techtarget_'s tweet image. The digital marketing process involves similar tactics as traditional marketing. Organizations can combine both traditional and digital marketing techniques as a strategy.

Digital marketing promotes and sells products or services to prospective customers through online platforms such as email, social media, mobile marketing, online customer communities, webinars and other video-based content.

Techtarget_'s tweet image. Digital marketing promotes and sells products or services to prospective customers through online platforms such as email, social media, mobile marketing, online customer communities, webinars and other video-based content.

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