Ricky from Textonality
@Textonality
Spanish Localization Copywriter🌐Sharing my experience & learnings about localization and copywriting. "Keep your brand global. Make your content local."
5 of the biggest challenges to localize your content for the Spanish market.
Halloween in countries where is not a strong tradition? Yes or no? I try to answer here: thetextonalitynewsletter.substack.com/p/trick-or-tre…
Don’t worry about having a super structured plan. Focus on working every day
Sometimes, localization is as simple as sounding natural.
Translation gets you to be understood by your audience in another county. Localization gets you to really connect with that audience.
Unpopular opinion: You don’t need to be native/bilingual in one languages to use it in your communications. Fun fact: I wasn't able to hold a conversation in English until way after I finished university.
Localization isn't just about words; it's also about visual elements like graphics and colors. It's a holistic approach to communication.
True story
Unpopular opinion: sometimes, "today" is not the best day to start. Neither tomorrow nor yesterday. It's okay to have your time to plan.
What bookstores can tell you about a country, a life experience and a Pullitzter writer... all in my latest newsletter. thetextonalitynewsletter.substack.com
So many games watched from my laptop. Live NBA at the Madison Square Garden.
These ads are always an inspiration
Everyone is obsessed with going viral. When they should be enjoying the process and building up something meaninful.
In less than 24 hours, I'll be living a dream: my first NBA Game in real life, at the Madison Square Garden. Go Knicks.
Life gets easier when you start doing more things "just for fun".
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