Horror’s paradox: massive ROI, billion-dollar year at the box office, and still a limited ceiling. @EntStrategyGuy explains why it’s profitable, but not THAT profitable: theankler.com/p/does-horror-…

TheAnkler's tweet image. Horror’s paradox: massive ROI, billion-dollar year at the box office, and still a limited ceiling. @EntStrategyGuy  explains why it’s profitable, but not THAT profitable: theankler.com/p/does-horror-…

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