The Kool Source
@TheKoolSource
Industry-leading digital marketing agency located in Atlanta, GA. We help our clients Get Visible, Found, and Paid.
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Despite its power, AI can’t replicate the core of what makes creativity so uniquely human. thekoolsource.net/why-human-crea…
The game has changed: Google and Meta use AI for targeting, real-time bidding & DCO testing. The new competitive edge isn't audience guesswork. It's human creativity & strategic insight. thekoolsource.net/how-ai-is-resh… #AIMarketing #PaidAds #DigitalMarketing #PPC #CreativeStrategy
AI isn’t a #marketing strategy. It’s a tool that only works as well as the person using it. thekoolsource.net/how-to-use-ai-…
Prompt Engineering is just applied grammar. The quality of your output is now directly proportional to the clarity and precision of your input. Communication is the ultimate API. #AIskills #CommunicationSkills #Productivity #MarketingTech
Two of the most popular platforms—HubSpot and Mailchimp—continue to dominate the marketing conversation. But which one is the best fit for your business this year? Let’s break down the key differences. thekoolsource.net/hubspot-vs-mai…
With the right partner, AI can help your small business create smarter, faster, and more effective campaigns without losing your authentic voice. #marketing #Atlanta #SmallBusiness thekoolsource.net/how-to-use-ai-…
Guess what? You're talking about LeBron's ad. So, whether you're saying it's good or bad, you're saying Hennessey. They knew it'd be controversial and get people talking. That's the whole point.
Creating accessible and inclusive designs is not simply about following guidelines. It requires empathy, curiosity, and a willingness to see the world from perspectives that may differ from your own. thekoolsource.net/how-to-create-…
Who says you need a million-dollar budget to look like a million bucks? #marketing #branding thekoolsource.net/champagne-bran…
Optimize for intent, structure for machines, and create content that answers questions before they’re asked. #AISEO
Local businesses need to start an optimized, localized blog now to keep up with AI search. #SEOforAI #ChatGPT thekoolsource.net/generative-eng…
thekoolsource.net
Generative Engine Optimization (GEO) And Why Your Local Blog Is Your Secret Weapon
Optimizing for AI search with Generative Engine Optimization (GEO) requires providing AI bots localized content that answers relevant questions.
This is pretty kool.
Someone used AI to create reimagined NFL stadiums based on their team names
Five minutes into writing a work email...
Why are brands dropping uniqueness for simplicity? Read this blog to find out. #marketing #branding #ATL thekoolsource.net/everything-sta…
When using AI to assist with design and content, it's important to understand its limitations. It was trained on limited data from limited cultures and doesn't always understand cultural nuances. thekoolsource.net/designing-for-…
Don't let the terms around GEO/SEO for AI overwhelm you. They're actually very simple concepts with complicated names. #marketing #ATL #GenerativeEngineOptimizaton #SEO #AI thekoolsource.net/chunking-and-t…
Businesses that rely on AI as cheap, easy, "good enough" marketing will always end up chasing something better.
AI is here to stay in #marketing. Check out what other marketing professionals have to say about how they use LLMs, like ChatGPT, and their future in the industry. thekoolsource.net/summary-search…
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