TheWisdomLab's profile picture. Specialist shopper & consumer research consultancy. We identify the gaps between what people say, what they think and what they do. We are in pursuit of wisdom.

TheWisdomLab

@TheWisdomLab

Specialist shopper & consumer research consultancy. We identify the gaps between what people say, what they think and what they do. We are in pursuit of wisdom.

TheWisdomLab reposted

"All generalizations are false, including this one." ~ Mark Twain


TheWisdomLab reposted

Seth's Blog: I am 'anti-business', you might be too bit.ly/1DmjWQU


New psychological study shows how critical it is to understand social context


Take a look at this article on 'confirmation bias'. Clear implications for the believability of survey data!


TheWisdomLab reposted

Malcolm Gladwell's 5 best lessons for entrepreneurs @thompson_wall bit.ly/1EzjJNm

Inc's tweet image. Malcolm Gladwell's 5 best lessons for entrepreneurs @thompson_wall bit.ly/1EzjJNm

When it comes to your consumer/shopper insight, how many steps are you from the truth? thewisdomlab.co.uk/#!How-many-ste…


TheWisdomLab reposted

The science of setting goals: t.ted.com/j8vuGUU


The research technique that crafty psychiatrists have known about for years. thewisdomlab.co.uk/#!The-research…


Notice, understand, like. The 3 steps of the shopper experience, and why they need to happen in the right order thewisdomlab.co.uk/#!Notice-under…


The reason why most people don't stick with their new year's resolutions: thisisdanyoungsblog.wordpress.com/2013/12/23/the…


The opposite of paranoia - everyone is out to help you: thewisdomlab.co.uk/#!The-opposite…


Do you shop with your eyes, your ears or your heart? thewisdomlab.co.uk/#!Do-you-shop-…


Aha! So that's why there are red cars everywhere! thewisdomlab.co.uk/#!Aha-so-thats…


Here's how to understand why people really do what they do: thewisdomlab.co.uk/#!Here%E2%80%9…


A tale of three people: the shopper, the consumer and the decision maker. thewisdomlab.co.uk/#!The-shopper-…


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