ThinkGlobalQual
@ThinkGlobalQ
An experienced global team, passionate qualitative experts. Canada. Mexico. USA. Czech Republic. France. India. Germany. South Africa. Brazil, UK. ...
Excellent article by our German Associate, Ilka Kuhagen of IKM about what drives consumers to look closer at their energy consumption 👇 ikmarketing.de/importance-of-…
Excellent article by our American Associate, Jay Zaltzman of Bureau West about using humor in your research👇 bureauwest.com/2024/07/using-…
Excellent article by our Canadian associate Jeff Hecker from Athena Brand Wisdom about trade-off analysis in brand strategy: athenabrand.com/posts/the-art-…
athenabrand.com
The Art and Science of Trade-off Analysis in Brand Strategy - Athena Brand Wisdom
Discover the TEMPS framework for understanding consumer trade-offs in decision-making. Gain insights to improve brand strategy and marketing messages.
Excellent article by our Mexican associate Astrid Velasquez from Fieldable Research about helping your corporate clients develop a contingency plan against a brand image crisis: fieldable-research.com/buzz-trends.ph…
Excellent article by our American Associate, Jay Zaltzman of Bureau West about using ethnography to get at the truth in your market research 👇 bureauwest.com/2024/09/using-…
Wondering how to get accurate answers to your research questions? Our American associate Jay Zaltzman from Bureau West has a great article on how to do it 👇 bureauwest.com/2024/01/gettin…
Excellent article by our Canadian associate Jeff Hecker from Athena Brand Wisdom about better usability testing: athenabrand.com/posts/usabilit…
athenabrand.com
Usability Testing: The 7 Key Research Design Decisions - Athena Brand Wisdom
Usability Testing: The 7 Key Research Design Decisions - Athena Brand Wisdom
Excellent article by our American Associate, Roben Allong of Lightbeam Communications about inclusive research with BIPOC consumers 👇 quirks.com/articles/4-pri…
Excellent article by our German Associate, Ilka Kuhagen of IKM GmbH about how water consumption affects consumer behaviour👇 ikmarketing.de/awareness-impa…
Great article written by our Mexican Associate, Astrid Velasquez of Fieldable Research about Martin Lindstrom's neuromarketing research and its importance for marketers fieldable-research.com/buzz-trends.ph…
Great article by our South African associate Corette Haf from The Corporate Research Consultancy about how to use qualitative research to understand your customer experiences 👇 qrca.org/blogpost/14883…
Excellent article by our Canadian associate @jeffhecker from Athena Brand Wisdom about ensuring you get the best respondents in every study 👇 athenabrand.com/posts/3-ways-t…
athenabrand.com
3 Ways to Ensure the Best Research Respondents in Every Study - Athena Brand Wisdom
Securing valuable insights depends on more than just collecting data. It's about finding participants who can offer profound insights into consumer behavior and help businesses navigate the complex...
Wondering how to use AI for better research? Our American associate Jay Zaltzman from Bureau West has a great article on how to use it 👇 bureauwest.com/2024/05/using-…
Excellent article by our German Associate, Ilka Kuhagen of IKM GmbH about consumer behaviour on energy saving factors 👇 ikmarketing.de/importance-of-…
Excellent article by our American associate Rob Volpe, from Ignite 365 on getting customers to spend more: ignite-360.com/blog/getting-c…
diginsights.com
Ignite 360 joins Dig Insights - Dig Insights
Upsiide's Video Interview question type makes it easy to capture VOC while running quantitative research. Our AI moderates and analyzes interviews in an afternoon.
Excellent article by our American Associate, Roben Allong of Lightbeam Communications about understanding cultural insights 👇 greenbook.org/insights/resea…
Excellent and actionable article by our American associate Rob Volpe, from Ignite 365 on how to build and apply empathy at work: ignite-360.com/blog/empowerin…
diginsights.com
Ignite 360 joins Dig Insights - Dig Insights
Upsiide's Video Interview question type makes it easy to capture VOC while running quantitative research. Our AI moderates and analyzes interviews in an afternoon.
Wondering how to deal with low consumer sentiment? Our American associate Jay Zaltzman from Bureau West has a great article on how to deal with it 👇 bureauwest.com/2023/12/how-to…
Great article written by our Mexican Associate, Astrid Velasquez - @astridnodo , of Fieldable Research about political communication in the "age of broken expectations" 👇 fieldable-research.com/buzz-trends.ph…
Excellent article by our Canadian associate @jeffhecker from @AthenaBrand Wisdom about achieving the best of both worlds: Qualitative Depth with Quantitative Sample Size 👇 athenabrand.com/posts/best-of-…
athenabrand.com
Best of Both Worlds: Qualitative Depth with Quantitative Sample Size - Athena Brand Wisdom
How AI can support qualitative depth with quantitative scale
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