Threshold Marketing & Communications
@ThresholdMARCOM
Threshold is a boutique consultancy that specializes in B2B marketing and communications. Cross the threshold. Get your message in the door.
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Happy Saint Patrick's Day Weekend! The Irish are known to be excellent storytellers, and this saying is especially relevant for the Irish diaspora! "Time is a great storyteller." Sláinte!
Happy International Women's Day to all! Today the United Nations is celebrating under the theme, "Invest in women: Accelerate progress." An additional $360 BILLION is needed in gender-responsive financing to achieve equality. Check it out: ow.ly/gzVh50QJtoK
Need to get more prospects at the top of your funnel? PR deserves some critical consideration before you roll out business development and marketing strategies. Aside from pitching the "news of the day," PR is... #B2BPR #B2BMARCOM #publicrelations linkedin.com/feed/update/ur…
Customer Experience works hand-in-hand with the culture of your organization. What are you doing to build CX from the inside out? #b2bmarcom #b2bcx #customerexperience #fridayfodder linkedin.com/feed/update/ur…
Direct Mail is becoming a power play during the pandemic. Prospects are getting flooded by digital communications and a lot of people are hitting Delete. @MarTechSeries Has a few tasty nuggets that might help you revive your Direct Mail program. martechseries.com/sales-marketin…
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Marketers Can Leverage Direct Mail to Hit Goals During the Pandemic
COVID-19 threw a wrench in many marketers’ plans, especially when it comes to lead generation. But, Direct Mail can be your savior. Read this blog to understand how.
Is it insane to start a business during a pandemic? We don't think so! @ThresholdMARCOM is officially open for business as of today. @WSJ has some great perspective on entrepreneurs taking a big chance on biz during this time of uncertainty. linkedin.com/feed/update/ur…
One of the key ways to repair trust during a crisis? Rely on disciplined communications practices that combine transparency with empathy. @HarvardBiz has some great perspective on crisis communication. hbr.org/2020/09/the-ar…
"Pivot" is the new normal. This great piece from @Forbes covers key ways B2B marketing can evolve in this era of the pandemic. How are you connecting with your prospects in light of quarantining, social distancing, and WFH? forbes.com/sites/forbesag…
Our need will be the real creator. - Plato
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