Top Box Research
@TopBoxMR
Fake-but-plausible survey errors, client requests, researcher fails, and jargon salad. If you think we're quoting you, we're not and you should be embarrassed.
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Man, even our dominatrix is asking Net Promoter Score these days. #researchfails #marketing #marketresearch
While we have to give credit to HBO for dropping the price of their standalone subscription in time for #WestworldSeason2, we think they should go a step further and have a subscription that's only active shortly before and during key show seasons.
The real question of the day is how long until someone runs a DCM on edibles product concepts? #Four20 #marketresearch
When @LRWonline finalized their acquisition of @Kelton_Global, you just know somebody over there made a Highlander joke.
We figure that #marketresearch is about 90% telling people what they already know but can't prove, 9% telling people what they don't want to hear but need to know, and 1% telling them something they never expected.
"Well, I have good news and I have bad news." "What's the bad news?" "Someone messed up the screener logic and the survey is ONLY letting in advertisers, marketers, and researchers." "What's the good news?" "They're giving amazing data!"
At the end of the day, the most important quality of a successful #marketresearch professional is a level of curiosity that most people find irritating.
It doesn't matter if your entire team is composed of Broadway-calibre singers; any workplace rendition of "Happy Birthday" will be painfully out of tune. #Corporate #workplaceculture #truestory
If you're reading the same writing on the wall as us, you know it's probably a matter of when, not if, FB offers increased privacy on a subscription basis. If you're not, we recommend finding a classier restroom. #FacebookDataBreach #privacy
"What is your marital status at work?" #surveyfails #marketresearch
"We need you to design a study that satisfies all seven of these conflicting stakeholder needs, and deliver a final report, before our fiscal year ends in a month." #clientrequests #marketresearch
What's the first word we think of when we here the words "Market Research?" "It depends."
What is the first word you think of when you hear the words, “Market Research?” How about… people? ow.ly/Kdiq30jiK6d
On the one hand, "first-ever affordable luxury space hotel" is dangerously close to #jargonsalad when describing something that will cost over half a mil per night. On the other... It's a HOTEL IN SPACE I WANNA GO!
What is the first word you think of when you hear the words, “Market Research?” How about… people? ow.ly/Kdiq30jiK6d
"Please rate the following attributes in terms of importance, where 1 is least important and 5 is most likely." #surveyerrors
"You lied to the client!" "No, I didn't." "You said we've done this type of research a number of times!" "Zero IS a number." #researcherfails
"Our digital moderator passed the Turing test with 72% of respondents." "That's great!" "Not really. It was Frank. They thought he was a bot." #researcherfails
"We want to revolutionize industry-leading disruption forecasts among HNW buzzword enthusiasts." #jargonsalad
"Can we profile average cheese spend among Gen Z homeowners in Portland?" #clientrequests
"Which of the following best describes your face?" #surveyerrors
"Our goal is to leverage A.I., Big Data, and Blockchain choice modeling to maximize KPI generation among 18-34 Millennials."
United States Trends
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- 2. #KawasakiHeavenlyWord N/A
- 3. RED Friday N/A
- 4. #23Ene N/A
- 5. Hire Americans N/A
- 6. Lakers N/A
- 7. Luka N/A
- 8. Ari Lennox N/A
- 9. Clippers N/A
- 10. Autopilot N/A
- 11. #TheTraitorsUS N/A
- 12. Jim Jones N/A
- 13. Maki N/A
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- 15. #VolunteerLife N/A
- 16. Uncle Ted N/A
- 17. Colton N/A
- 18. Ted Nugent N/A
- 19. Hanoi Jane N/A
- 20. #CommunityLove N/A
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