Sadaf M.🧠✏️
@TrustGapDecoder
Decode what your buyers won't say. Convert what they actually think. Buyer psychology · Trust gap frameworks · Weekly breakdowns 👇Join 3K+ creators, marketers
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Just wanted to shout out Jadaf @BrandStorytellr, who kindly helped me rework my sales pitch that a fellow founder roasted me on. One of my favorite parts about building in public is the mutual value provided between founders! Thank you for sharing your expertise, Jadaf! Here is…
How do you link brand positioning with storytelling? Positioning is the strategy. Storytelling is the vehicle. You can’t have compelling storytelling without clear positioning and positioning stays abstract until storytelling brings it to life. Let’s break it down: 1.…
Your biggest competitor isn't another company. It's "I'll think about it." And you're losing to it every single day. Here's what actually happens when someone says "I'll think about it": They don't think about it. They forget about you. Within 48 hours, 87% of "I'll think about…
When you shut down in 6 months, will you finally see the homepage sentence that killed you?
I analyzed 100 homepages with terrible conversion rates. The most common trust gap: They described THEIR solution before addressing the buyer's doubt. Doubt comes first. Address it first.
What if your conversion problem isn't traffic, design, or price? What if it's the invisible trust gap you can't see from inside your business? That 0.3-second hesitation where buyers think "not for me" and click away. You'll never A/B test your way out of invisible.
This is 🔥 because it reframes the real enemy. “I’ll think about it” isn’t rejection, it’s self-protection. People don’t stall because they don’t believe you. They stall because choosing feels riskier than staying stuck. The unlock is naming the fear with them. The moment…
Your biggest competitor isn't another company. It's "I'll think about it." And you're losing to it every single day. Here's what actually happens when someone says "I'll think about it": They don't think about it. They forget about you. Within 48 hours, 87% of "I'll think about…
The Uncomfortable Truth Most conversion problems aren't conversion problems. They're trust problems. You're optimizing the wrong thing.
Your biggest competitor isn't another company. It's "I'll think about it." And you're losing to it every single day. Here's what actually happens when someone says "I'll think about it": They don't think about it. They forget about you. Within 48 hours, 87% of "I'll think about…
Unpopular opinion: You're not selling a product. You're selling freedom from fear. And until you understand which fear, you'll keep losing sales to "I'll think about it." Your SaaS product isn't "project management software." It's freedom from: Fear of dropping balls Fear of…
A/B tests optimize what you CAN measure. Trust gaps kill conversions at the points you're NOT measuring: --The 4.7 seconds before someone decides to keep scrolling --The moment they think "this isn't for people like me" --The internal conversation: "what if this makes me look…
Your brand story is killing your conversions. I know this is heresy in marketing world, but hear me out. Last week I audited a DTC brand losing $40K/month to cart abandonment. Their homepage: Beautiful origin story. Founder's journey. Mission statement. Values. The whole…
Here's the thing: Stories work AFTER trust exists. Nike can tell stories because you already trust they make good shoes. Apple can tell stories because you already trust their products work. Patagonia can tell stories because you already trust their quality. But when you're…
HOW DO YOU TURN SKEPTICS INTO CUSTOMERS? Most SaaS founders are losing customers before they even click "sign up." The problem isn't your product. It's the trust gap. Here's what's happening: Your homepage says "Save 10 hours per week" Your competitor says "Save 10 hours per…
If you just launched your SaaS and have zero reviews, here's exactly what to say to your audience: Don't hide it. Don't apologize for it. Reframe it. Here's the playbook: 1. Lead with transparency "We launched 2 weeks ago. No reviews yet, but here's what we DO have..." 2. Show,…
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