ICYMI, turn out marketing data isn't all that great but now you can validate it for accuracy with @TruthsetData . @adage adage.com/article/data-d…
With the enhanced representation and reliability of multicultural identity data, marketers can ensure their culturally relevant messages reach the intended target to enhance their ROI. @Data_Axle @AristotleNews
Are you using 3rd party auto data targeting for your ad buys? We've found a lot of discrepancy in accuracy from different providers, with an average of ONLY 42% accuracy! Want to fix it? truthset.io/post/how-do-yo…
Need to reach high income households with your ad spend? It's really hard to do accurately, but Truthset can help! The easiest way is to just search "Truthset Scored" in your preferred marketplace-Check out our blog to learn more. truthset.io/post/need-to-r…
Check out our work with LBDigital, helping them make dat-driven decisions about their sources. truthset.io/post/truthscor…
Congratulations to @scottmmckinley - CEO of @TruthsetData - I-Com #DataStartup Challenge 2021 Winner! #icom21 #icomawards21
Truthset is thrilled to be named the winner of @icomglobal Data Start Up Challenge. What a great event, filled with innovative data ideas and great participants, capped off by our win. Data needs to be accurate to be effective!
As we look at varying #dataaccuracy amongst demos, we see that accuracy for targeting females is better than for males. We needed to know more, so we spoke to data providers @throtle_i and @bridgeinsights about why that might be. truthset.io/post/why-is-fe…
We're thrilled to be named as finalist for @adexchanger 2021 awards. Can't wait for the gala since we're in great company, with partners like @EpsilonMktg and other talented players in the data space. adexchanger.com/go/awards-2021/
Great night as a sponsor of @BrandInnovators - feels good to be back in person!
Fall is finally here 🍂 & our NY Community embraced it at the most beautiful seasonal rooftop in @EatalyFlatiron, Serra by Birreria!🍁 Last night, we enjoyed quality conversation over elevated Italian cuisine & cozy cocktails! 🍽🍸
We are pretty excited for our first in-person, sponsored event with @BrandInnovators tonight in New York!
Asians Have Least Visibility Among Multicultural Segments! Even though Asians make up 7.2% of the US population, their coverage is the lowest within 3rd party data segments. truthset.io/post/asians-ha…
"Revolution not evolution....Our futures depend on data accuracy." @kellyabcarian from @NBCUniversal explains how Truthset can help with the industry's opportunity to create a new and better measurement standard in the keynote at #ARFAxS @the_ARF
With all the industry discussion about measurement, we had to share our thoughts as well. @fettersac 's blog post is part one of a 3 part series where he'll look at the situation now, the biggest obstacles to tackle, and where we see measurement going. truthset.io/post/state-of-…
Great summary of the situation - though we can't accept that "that common (or universal) is more essential than accurate."
Is data accuracy more important that scale is one of those questions where people in the advertising industry "say" one thing but "act" differently. It's easy to say accuracy is important, but what steps are you taking to show it is?
Great read in @odwyerpr about the importance of AIMM and CIIM's data transparency work. READ THE ARTICLE: hubs.ly/H0Wfjg_0 Want access to more AIMM Resources? Learn more at hubs.ly/H0WfnWp0
Data accuracy matters in all arenas- so we're excited to be working with @TargetSmart, bringing accuracy to data in politics.
That was a fun interview talking about a dirty subject: data quality. Thanks @Infutor and @CoryDavis321! infutor.com/podcast/episod…
We are excited to be "upping the game on data validation and accuracy," according to @davemorgannyc, as the measurement industry evolves.
Big disruption in media measurement market, but @nielsen isn't going away ... mediapost.com/publications/a…
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