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Unpopular opinion: "Unless someone takes action immediately the ad fails" isn't a great way to approach advertising.
This is a nice twist on the generation effect The creative pair @uberlyle & Penn Li have used it to make an ad for my next book, The Illusion of Choice
To promote my new book Chris Parker has created a series of posters, using a behavioural bias This one drawing on the generation effect (the idea that we remember something better if we have to do a bit of work)is my favourite so far amazon.co.uk/dp/0857199749?
Hey @JerrySeinfeld. I asked @OpenAlChat to write a joke about fingernails in your signature style. My question is, how YOU do you rate this?
Companies that today cannot execute on their core business are sharing their vision for the future of AI, you love to see it
FILLING A LEAKY BUCKET campaignlive.co.uk/article/fillin…
campaignlive.co.uk
Filling a leaky bucket
Filling a leaky bucket
I didn’t know we had an office in Dubai. 😳 republicnewsindia.com/droga5-dubai-l…
republicnewsindia.com
Droga5 Dubai launches an advertisement model to incentivize user participation | Republic News India
Dubai [UAE]: In the covid-19 era, there has been recorded a substantial increase in poverty, unemployment which has directly affected lives of many, especially those from developing or underdeveloped...
I made this: @davedyecom on expressing his love for advertising's 'dinosaurs' buff.ly/3aQMWHR
"Principles endure, formulas do not" - Bernbach
“There is a role for carrots and sticks, but to rely on carrots and sticks alone is effective only when we employ donkeys and we are sure exactly what we want the donkeys to do.” ― John Kay in Obliquity
There's something beautiful about watching a dinosaur robot gyrate to make an ice cream cone. soranews24.com/2020/09/29/sof…
It’s really pretty simple: no shirt, no shoes, no mask, no service. #MasksOnMaryland
One of the saddest graphs in advertising. It's a shame how much great creative work dies in google slides.
It's out! Coinciding with #LIONSLive, we're proud to present The Effectiveness Code Commissioned for #CannesLions and WARC, this new global study helps you become more consistently successful at highly effective #creative #marketing. Download it here - bddy.me/316Ykf9
Most creative industries learn from their history - why doesn’t advertising? Great blog from @davetrott davetrott.co.uk/2008/07/style-…
Unfettered capitalism is Jeff Bezos making $8,961,187 per hour but refusing to provide paid sick leave for all of his employees.
From Eaon Pritchard's new book "Shot By Both Sides"
Love how this campaign manages to invoke the spirit of @DDB_Worldwide's original @VW from 60s. #HelmutKrone #BillBernbach #BobLevinson #TomMessner
You can open an advertising agency with nearly no equipment or tech if you have the right people, and produce effective work. Somewhere along the way we forgot this, and started to believe tools and tech will save an industry driven on human talent and creativity.
United States Trends
- 1. Rams N/A
- 2. Stafford N/A
- 3. Super Bowl N/A
- 4. Woolen N/A
- 5. Patriots N/A
- 6. Seattle N/A
- 7. Sam Darnold N/A
- 8. Puka N/A
- 9. #RHOP N/A
- 10. #NFCChampionship N/A
- 11. Pats N/A
- 12. Drake Maye N/A
- 13. McVay N/A
- 14. #LARvsSEA N/A
- 15. Broncos N/A
- 16. Tom Brady N/A
- 17. Witherspoon N/A
- 18. Cooper Kupp N/A
- 19. Xavier Smith N/A
- 20. Sean Payton N/A
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