Insight Inside
@UnlockInsight
We unlock the potential of strategic research and insight to fuel transformative marketing strategy, through the power of Good Thinking.
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Maximising profits across a portfolio means making tough choices marketingweek.com/maximising-pro… Wise words from Andrew Geoghegan
marketingweek.com
Maximising profits across a portfolio means making tough choices
In a stagnant economy, businesses must prioritise their investments. When you have multiple brands, put those with the highest growth potential first.
Wise words from Andrew Geoghegan. We’re in the midst of a crisis in brand building marketingweek.com/crisis-brand-b…
Top drawer from Ritson again Suffering from impostor syndrome? The cure is simpler than you think marketingweek.com/mark-ritson-im…
marketingweek.com
The cure for impostor syndrome is simpler than you think
Marketers are prone to impostor syndrome, but solid training and a more realistic view of your peers’ achievements will show your worries are unfounded.
Mark Ritson: Marketers who skip brand research are doomed to fail marketingweek.com/mark-ritson-ma…
marketingweek.com
Mark Ritson: Marketers who skip brand research are doomed to fail
CMOs and marketing managers must manage their time effectively and complete a brand diagnosis within their first six months on the job, says Ritson.
Attempts to update the four Ps are embarrassing – they’ve endured for a reason marketingweek.com/mark-ritson-st…
Jeff Bezos’s success at Amazon is down to one thing: focusing on the customer marketingweek.com/mark-ritson-je…
Oh man. ‘Humaning’ and the greatest marketing bullshit of all time marketingweek.com/ritson-humanin…
Look what's just dropped through the Insight Inside letterbox - a copy of 'Melting in the Middle' - the first novel by our very own @andy_howden! What a brilliant achievement.
More good stuff from Ritson. To end associations with the Proud Boys, Fred Perry needs to do more than stop selling them shirts marketingweek.com/mark-ritson-fr…
Great thought piece from Andrew Geoghegan - Foresight is about actions, not just trends marketingweek.com/andrew-geogheg…
marketingweek.com
Foresight is about actions, not just trends
Normality is an illusion - consumer behaviour is always in flux and the marketer’s challenge is to assess which trends are worth anticipating and acting on.
Nice: Patagonia: Vote the Assholes Out thedrum.com/creative-works… via @thedrum
Today's blast of Innovative Thinking (complete with actual rock blasting) from @LeatherdalePaul linkedin.com/posts/paul-lea…
Coronavirus: The Definitive Challenger linkedin.com/pulse/coronavi…
linkedin.com
Coronavirus: The Definitive Challenger
Coronavirus: the definitive ‘Challenger’ Our pre-Covid assumptions and predictions about marketing in 2020 and beyond have been thrown into turmoil by our stealthy viral challenger. Coronavirus is a...
Read the latest blog from our own @LeatherdalePaul #3 Evidential Thinking linkedin.com/pulse/3-eviden…
linkedin.com
#3 Evidential Thinking
In 1915 at a meeting of a Boston medical society, Dr. Ernest Codman unfurled an enormous cartoon poking fun at various dignitaries.
Check out my latest article: #1 Hollywood Thinking linkedin.com/pulse/1-hollyw… via @LinkedIn
Need help with portfolio planning - get in touch! marketingweek.com/2019/06/26/por…
It doesn't matter @markritson, as brand-perceptions don't drive behaviour, apparently. Mark Ritson: Lloyds beware, Noel Edmonds is doing more brand damage than you think marketingweek.com/2018/08/22/llo…
We're bingeing on Ritson... Mark Ritson: Byron Sharp is wrong – of course brand perceptions influence sales marketingweek.com/2018/08/16/mar…
Mark Ritson: Targeting or mass marketing? The answer is both marketingweek.com/2018/08/02/mar…
Really interesting segmentation by HP, both the framework and application: Exploring the American political divide and the role of great brands garage.ext.hp.com/us/en/business…
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