Uno de Waal
@Unodewaal
Product Director at Hardie Grant venture studios, HGX. Founder @10and5
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Things I’d like to write about and debate with the design industry 🧵
Media businesses are perfectly positioned to take advantage of the Minimum Viable Audience: “The Lean Startup Method Is Outdated —Try This Instead” by Lisa Mariá Centeno link.medium.com/sMM72COwPhb
Ok - i did what I needed to do, today. Tomorrow the grind starts again. I am dropping the 5th episode of #TheNextChapter with Palesa Segomotso Motsumi this week. I have such a beautiful conversation with @Unodewaal. We spoke in the thick of the lockdown in 2020.
At PayPal, I once wasted $1M on a marketing segmentation to build personas. Here’s what we actually learned, plus what I now do instead. 👇🏼
I've built online communities since I was 14, and have interviewed 100's of successful community builders and founders. Here's what I've learned about building great communities: 🧵
Today I found out: 99 per cent of the organisation's (the CPA) annual expenditure of $172 million was broken down into just four line items. Insane accounting practice... afr.com/policy/economy…
I’ve gotten a lot of bad advice in my career and I see even more of it here on Twitter. Time for a stiff drink and some truth you probably dont want to hear. 👇👇
Aaaaand... advertising
If you know the book, this is very funny (r/t: George Tannenbaum)
Everything is easier once you have an audience. Launches are simple. Opportunities come to you. Plus, attention is flexible: you can direct it toward any future project. Also, I'm not interested in managing a big team and one person with a big audience can still make a splash.
‘That innovation budget has gone’: Publishers adapt to thwarted branded content studio growth digiday.com/media/that-inn…
digiday.com
'That innovation budget has gone': Publishers adapt to thwarted branded content studio growth
Publisher branded content studios — once thought of as the silver bullet for depleting display ad sales —are facing sharp declines.
Today I learned... The white man in this photo was Peter Norman from Australia who finished 2nd the 1968 200m final. Norman stood in solidarity with the American Black athletes. It was Norman who suggested, when discovered they only had 1 pair of gloves, to each wear one. (cont)
Yes absolutely yes. Payment to saartjiebaartmancentre.org.za I pass the challenge on to: @yebo_levy @fredroed @rossdrakes @andrewtberry @mikesharman
Payment to saartjiebaartmancentre.org.za I would like to put the challenge out to the following men to find gender based violence organisations and donate to them: @Unodewaal @JamalAUN @fhatuwaniMukhel @justice_mukheli @dej_dada
[THREAD] 10 Trends Being Accelerated By Covid19
A proposal, actually a plea, from several doctors on the frontline of COVID-19: Those with new loss of smell should be advised to self-isolate and be tested. This simple manoeuvre could save lives.
Charlotte Leonard on me about to give a speech on ‘creative bravery’. ‘NILS. FUCK OFF. FIREMEN GET TO TALK ABOUT BRAVERY. YOU SIT IN EDIT SUITES AND MAKE SHORT FILMS ABOUT CHEESE OR SOME SHIT. YOU DON’T GET TO TALK ABOUT BRAVERY.’ I love her to this day. @Ms_C_Leonard
Owner of between 10 and 5, @unodewaal encourages us to have an understanding of who we give back to in the projects we take on, and most importantly - work as much as you can to learn as much as you can. 💪
MEGATHREAD TIME: In 40 tweets I will describe 40 powerful concepts for understanding the world. Some are complex so forgive me for oversimplifying, but the main purpose is to incite curiosity. Okay, here we go:
United States Trends
- 1. Caleb Love 2,124 posts
- 2. Sengun 8,386 posts
- 3. Mamdani 433K posts
- 4. Reed Sheppard 3,456 posts
- 5. #SmackDown 43.8K posts
- 6. Norvell 3,383 posts
- 7. Lando 39.5K posts
- 8. Marjorie Taylor Greene 62.3K posts
- 9. Suns 16.9K posts
- 10. Rockets 16.4K posts
- 11. Florida State 10.7K posts
- 12. Collin Gillespie 3,322 posts
- 13. #OPLive 2,520 posts
- 14. NC State 5,677 posts
- 15. Blazers 3,519 posts
- 16. Timberwolves 9,926 posts
- 17. #LasVegasGP 64.7K posts
- 18. Morgan Geekie N/A
- 19. Booker 7,445 posts
- 20. Finch 2,843 posts
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