Virtual Retail
@VRetailES
next retail | virtual retail by @momentoDG
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Structural shifts in the advertising marketplace and digital advertising, have created the opportunity for retailers to become highly effective channels for marketing dollars. — The media opportunity for retailers, an interesting reading by @BCG linkedin.com/posts/alfredoc… #Marketing
linkedin.com
The $100 Billion Media Opportunity for Retailers | Alfredo Carrión
Structural shifts in the advertising marketplace and digital advertising, have created the opportunity for retailers to become highly effective channels for marketing dollars. — The media opportunity...
Los canales no existen. tendencias.kpmg.es/2018/03/los-ca… @ochoytres @KPMG_ES #Customer #Digital #Marketing
tendencias.kpmg.es
Los canales no existen - KPMG Tendencias
El foco se orienta hacia un modelo operativo omnicanal en el que están íntimamente relacionados players de toda la cadena de valor.
The Role of the Funnel as a full shift in mindset on Marketing Strategy. Interesting reading based on the @McKinsey view by @Forbes #Marketing #Strategy linkedin.com/posts/alfredoc…
@ChazzMadrid , part of @GlobalNTT, is hiring! We have exciting projects kicking off and we are currently looking for: Digital Marketing Consultant to join our Digital Agency Team linkedin.com/posts/alfredoc… #Hiring #Marketing #Digital
What Digital Advertising Gets Wrong —Sinan Aral MIT Initiative on the Digital Economy Harvard Business Review #Digital #Marketing #Advertising hbr-org.cdn.ampproject.org/c/s/hbr.org/am… @sinanaral @HarvardBiz
Full-funnel marketing is not just a campaign strategy; it’s a total shift in how marketing works. It allows the CMO to provide the C-suite with a much richer and more complete picture of how exactly marketing is driving growth. mckinsey.com/business-funct… #Marketing @McKinsey
El próximo lunes arranca Barcelona Fashion Summit by @Modaes donde se debatirá sobre los principales Drivers para la recuperación del sector. barcelonafashionsummit.com #Fashion #Retail #Digital
La moda sigue siendo uno de los sectores afectados por el COVID. El plan B es ya una realidad para muchos retailers. Interesante reflexión de @ochoytres #Fashion #Retail #Digital
Es demasiado pronto para pensar en escenarios sin alta incertidumbre y, por ello, tener un plan B que asegure la continuidad del negocio es fundamental. y es, precisamente aquí, donde este tipo de tecnologías son la clave. momento.digital/el-plan-b-de-l…. @ochoytres #Fashion #Retail
Dossier Anual 2020 by @Modaes @PilarRiano #Fashion #Retail modaes.es/visor-online.p…
Los dos temas centrales de la moda son, muy probablemente, digital y sostenibilidad. @ikea lo tiene claro... theguardian.com/business/2020/… #Digital #Retail #Sustainability #Fashion
WOW. @GimenoDimas ficha a Rafael Medina, fundador de Scalpers elconfidencial.com/empresas/2020-… #Retail #Fashion
The year in fashion tech voguebusiness.com/technology/the… @voguebusiness #Fashion #Technology
vogue.com
The year in fashion tech
In 2020, fashion accelerated some new technologies, reignited existing ones and left others on the back burner.
"Its young audience is highly engaged with #AR, with more than 180 million users engaging with AR features every day." It is the main reason of the new #partnership between @Snapchat and #PerfectCorp to integrate an augmented reality beauty #experience. 👉bit.ly/34f8gEh
Global retail e-commerce will amount to $3.9 trillion in 2020, or 17% of global retail sales, wsj.com/articles/e-com… #Retail #Digital
#Drest clothing is digital recreations of physical goods, but the cosmetics products created @byMaryGreenwell, announced this May, are entirely virtual and mark the first time that Greenwell created her own products. voguebusiness.com/technology/dig…
The why of digital transformation bcg.com/publications/2… @BCG @BCGhenderson #Digital #Business
Building digital capabilities in the fashion industry bcg.com/industries/con… #Digital #Retail #Fashion
El plan B de la moda by @ochoytres @everis #Retail #VR vía @GimenoDimas
Alfredo Carrión @ochoytres, Director de #Retail en @Everis, habla sobre como ahora es importante "hibridar la cadena de valor" y lograr la #omnicanalidad más allá de la experiencia. Me ha parecido interesante el planteamiento de su artículo. ➡ bit.ly/3iluOc1
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