VaticDigital
@VaticDigital
We connect International Brands to Premium Inventory in challenging markets. APAC Programmatic Premium specialists.
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We're looking forward to ATS Singapore this June. It's so nice to have everyone we need to catch up with in the same room. Please DM if you'd like to meet while you're in town. exchangewire.com/events/ats-sin…
exchangewire.com
ATS Singapore 2018 - ExchangeWire.com
ATS Singapore extended to two days - Monday June 25, & Tuesday June 26 2018! ATS Singapore returns to the Marina Mandarin for an extended programme on
Great opinion piece in The Drum on the continued importance of brand safety in 2018. We couldn't agree more! thedrum.com/opinion/2018/0…
thedrum.com
Is Alexi Mostrous the brand safety hero that the industry needs? Help us!
Is Alexi Mostrous the brand safety hero that the industry needs? Help us!
Whilst it may be slow in catching on (depending on who's data you believe) Vatic Digital and our SSP Fair-Trade Media will remain Ads.txt compliant. We believe it is the best solution to a complex and industry wide problem. businessinsider.sg/google-backed-…
Twitter tightens up on transparency for political ads. Bad news for Russian meddlers ;) bit.ly/2huq5Wy
Global brands want more control of media spend to combat brand safety, viewability, ad fraud & transparency issues marketing-interactive.com/marketers-to-t…
Media AORs for #Lego, #Amazon and AB InBev all under review in this autumns #Mediapalooza adweek.com/agencies/remem…
Brand Safety concerns continue to rise - but no impact to growth of Programmatic. emarketer.com/Article/Brand-…
The industry remains divided on the future role of AI in advertising. exchangewire.com/blog/2017/08/2…
CNN and Volvo experiment with VR ads in time for solar eclipse. adexchanger.com/advertiser/cnn…
Liftoff at #1 for Ads and Mkt in Inc.com's list of the fastest-growing private companies in America. inc.com/inc5000/list/2…
Still confused about Header Bidding? Here's the best explanation we've found to date. adprofs.co/beginners-guid…
Multiple SSP codes add latency to APAC publishers. Time for header bidding? exchangewire.com/blog/2017/08/0…
When will you fall in love? Can marketing algorithms analyse emotions? exchangewire.com/blog/2017/03/1…
Digital is driving UK Ad Spend's Growth but times are still tough... exchangewire.com/blog/2017/08/0…
exchangewire.com
Digital is Driving UK Ad Spend's Growth, But Times Are Still Tough - ExchangeWire.com
In a period of economic uncertainty, the outlook for ad spend in the UK has been unfavourable of late; yet according to the Q1 2017 AA/WARC Expenditure
Programmatic Is Not an Excuse for a Lack of Creativity. exchangewire.com/blog/2017/08/0…
exchangewire.com
The Future of Digital Video: Q&A with Andrew Buckman, Sublime Skinz
Identifying the user and connecting the customer journey across devices and platforms is fundamental to maintaining creativity in video advertising,
Outstream video may be next big "user friendly" video ad format. adexchanger.com/tv-and-video/o…
adexchanger.com
Outstream Ads Can Solve The Premium Video Ad Unit Shortage | AdExchanger
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Dario Diament, vice president of product and strategy at Headway. Video...
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