Emily Brackett, President of Visible Logic
@VisibleLogic
President of Visible Logic, a design firm building brand identities and thoughtful, content-focused marketing. Also founder of Branding Compass
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Just like you can’t use a GPS without a start and end point, a successful rebranding process defines your current and ideal new brands. We use the following tools and strategies to clarify where you are and where you want to go. #rebranding #branding visiblelogic.com/blog/our-appro…
visiblelogic.com
Our Approach to Rebranding
Our approach to rebranding uses the following tools and strategies to clarify where you are and where you want to go.
Please take a look at some of our favorite before-and-afters from rebranding projects where we helped clients: refresh, redesign, and rebrand. #inspiration #software #manufacturing #consulting #projects #branding #rebranding visiblelogic.com/blog/rebrandin…
visiblelogic.com
Rebranding Before and Afters
Please look at some of our favorite before-and-afters from rebranding projects where we helped clients: refresh, redesign, and rebrand.
Six questions to ask yourself that may help you evaluate your branding situation. #branding #rebranding #marketing #brand #rebrand visiblelogic.com/blog/should-yo…
visiblelogic.com
Should you rebrand? Six questions to ask yourself
Deciding if you should rebrand is a big decision. An expert can help you evaluate the best way to reshape your brand.
If you know which browsers they are using and what type of devices they view your site, you can ensure your site looks the best and is working correctly for most of your users. #website #webbrowser #devices #websiteviewers #site #users #browsers visiblelogic.com/blog/what-web-…
visiblelogic.com
What Web Browsers (and Devices) Are Your Website Viewers Using?
Optimizing your website based on dominant web browsers and devices is a good idea, but you need to verify the data for your own site first.
If you want to invest in a strategy to improve your search results, there are three ways we can help: 1. Keyword research 2. Content marketing 3. Technical Optimization #contentmarketing #seo #searchengineoptimization #keywordresearch visiblelogic.com/blog/our-appro…
visiblelogic.com
The Visible Logic approach to SEO
There are many different ways to approach SEO. At Visible Logic, we believe in a targeted, sustainable approach. Read more to find out how!
Visible Logic has helped many clients transition away from the page builder they are stuck with. We can start by auditing your current site and help you decide if we’ll transfer content or start fresh. #design #wordpress #marketing #branding visiblelogic.com/blog/wordpress…
visiblelogic.com
WordPress page builders and visual editors: Why you should avoid them and how to transition off of...
Visible Logic has helped many clients with the visual editors they are stuck with. We can help transition away from their page builders.
We are excited to have helped improve GNNE’s site and helped support such a wonderful organization. #website #websitedesign #redesign #goodwill visiblelogic.com/blog/non-profi…
visiblelogic.com
Non-Profit Website Redesign: Goodwill Northern New England
Check out the Non-Profit Website Redesign. We are excited to have helped improve the GNNE site and to support such a wonderful organization.
Visible Logic is excited to announce the redesigned Branding Compass website was a winner in the 22nd Annual GDUSA Digital Design Awards. #branding #design #digital #award visiblelogic.com/blog/branding-…
visiblelogic.com
Branding Compass Website Wins Award
Visible Logic is excited to announce the redesigned website was a winner in the 22nd Annual GDUSA Digital Design Awards.
Every day each of us is forced to evaluate potential risky situations and try to make the best decision for ourselves. Here are four insights to consider when assessing and planning your marketing during uncertain times. #marketing #planning visiblelogic.com/blog/marketing…
visiblelogic.com
Marketing In Uncertain Times
These are unusual times. Here are four insights to consider when evaluating and planning your marketing during uncertain times.
Our client takes a unique approach to his real estate business and asked Visible Logic to bring it to life by designing his logo, messaging, and developing his new website. #business #realestate #branding #website visiblelogic.com/blog/stand-out…
Visible Logic recently launched a redesigned website for Raising Readers. The website was a winner in the 22nd Annual GDUSA Digital Design Awards. #design #website #branding #marketing #digitaldesign #award visiblelogic.com/blog/redesigne…
visiblelogic.com
Redesigned Raising Readers Website Wins Award
Visible Logic recently launched a redesigned website for Raising Readers. The website was a winner in the 22nd Annual GDUSA Digital Design Awards.
Learn why the switch to Google Analytics 4 is happening and what steps to follow to ensure a smooth transition from your current Analytics into Google Analytics 4. #googleanalytics4 #googleanalytics #analytics visiblelogic.com/blog/google-an…
Most rebranding efforts involve a small group of team members. Here’s how to share the news with internal and external audiences so that the launch of the new brand is a success. #rebrand #communication #marketing #brand #success visiblelogic.com/blog/how-to-su…
visiblelogic.com
How to Successfully Communicate and Launch Your Rebrand
Rebranding involves a small group of team members. Share the news with internal and external audiences so that launch is a success.
The size, complexity, and cost of a website can be determined by how many pages you have, the functionality, and whether you are using a pre-made theme or designing something from scratch. #websitedesign #websitebuilder #websitetips #websitedevelopment visiblelogic.com/blog/what-webs…
visiblelogic.com
What Website Size Fits Your Business Needs — XS, S, M, L, or XL?
Websites come in all shapes and sizes. The right website size for your business is the one that fits your goals.
To create the best experience for your visitors, make sure they can navigate your site in a way that makes sense. Your menus should be thoughtful and standardized. #website #websitedesign #branding visiblelogic.com/blog/website-m…
visiblelogic.com
Website Menus: Navigating Your Site in an Expected Way
Your website menus should be thoughtful and standardized. The navigation can make it easy for people to find what they are looking for.
Websites can cost $500 to $50,000 (part of what’s so confusing about them!), so the wrong decision can be costly. The wrong partner will likely lead to a frustrating process and potentially poor results. #branding #websitedesign #marketing #website visiblelogic.com/blog/who-shoul…
visiblelogic.com
Who Should You Hire to Create Your Website? Freelancer, Agency, Designer, or Developer?
Who you choose to create your website is one of the most confusing yet essential purchases you’ll need to make as a business owner.
Why Jeff Bezos is Wrong about Branding #branding #brand #marketing visiblelogic.com/blog/why-jeff-…
visiblelogic.com
Why Jeff Bezos is Wrong about Branding
Emily Brackett, President of Visible Logic, thinks Jeff Bezos has it all wrong and how to commit to developing your branding.
3 signs that your marketing problems are branding problems. visiblelogic.com/blog/marketing…
visiblelogic.com
Marketing Not Working? 3 Signs You Need to Fix Your Branding First.
Many problems that business owners think of as marketing problems are signs that you have a branding problem.
As an extension to our "Essential Elements for Your Software's Website" blog, we have expanded on properly setting up Google Analytics and why it is imperative. #digitalmarketing #marketing #googleanalytics visiblelogic.com/blog/how-to-pr…
visiblelogic.com
Google Analytics Account Creation and Access
Google Analytics can provide valuable information about who visits your website, where they go, and how they got there.
Our newest blog looks at two clients and the different approaches we took in their rebranding efforts. #branding #marketing #digitalmarketing #marketingstrategy visiblelogic.com/blog/how-your-…
visiblelogic.com
Branding Changes to Make When Adding New Products
Expanding your product line or service offerings will impact your brand and will make changes to your branding necessary for success.
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