Visual Logic
@VisualLogicUX
Design-driven product strategy for complex software. We help teams align, simplify, and build tools people actually want to use.
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We help product teams bring clarity to complex software—starting with strategy. Product vision, UX design, and organizational design strategy—aligned from the start and built to scale. If you care about building better products (not just shipping features), follow along.…
You can’t build a believable product without first building a believable world. Most teams stop at personas and journey maps. World-class teams go beyond that by building worlds. Think of it this way: - Personas are your characters. - Journey maps are the setting. - Information…
UX tools like personas, journey maps, and information architecture were never meant to live in slide decks. They're infrastructure, not artifacts. In our latest article, we reframe these tools as part of a bigger discipline: worldbuilding. Just like great writers build…
The real product isn’t what’s on the screen. It’s the space between what we build and how people feel using it. That invisible layer, trust, comfort, rhythm, is the most fragile design surface there is. You can’t wireframe it. But users feel it instantly. Good experiences live…
For most teams, the goal is to “finish.” Get alignment. Finalize. Ship. But here’s the uncomfortable truth: there is no “done” in software. Every interaction in a live product exists inside an evolving ecosystem: context, device behavior, user expectation, and even mental load…
Google Docs didn’t win by adding features. It won on less features by rethinking what users actually needed—collaboration. That’s design leadership. 🔥🎧 Listen now: vlgux.com/podcast/why-fe… #DesignLed #ProductDesign
AI is reshaping what it means to be a designer. At Config 2025, we saw firsthand how design and development are converging, how AI is forcing us to think less like executors and more like curators, and how the most valuable skills are still the most human. Riley Green, the…
When you test your product, you hear one voice. When you ship it, you’ll hear hundreds. Bad UX multiplies in echoes; frustration rippling through every click, every workaround, every support ticket. Good UX multiplies too; confidence, speed, and ease that scale with every user.…
At Config 2025, thousands of designers came together to talk about the future. But the biggest lessons didn't come from the keynote, they came from the conversations in line, between sessions, and around the lunch tables. In this new blog, Visual Logic UX Designer Riley Green…
The Silent Handshake Most users never thank you for a smooth experience. They don’t cheer when the button just works, or when the form doesn’t glitch. But that silence? That’s trust. That’s the invisible handshake between your design and their intent. Great UX shouldn't be…
In software, more options can feel like freedom. But too many choices blur the horizon—the “mirage of choice.” Users wander, second-guess, and stall. The best design doesn’t show everything; it shows just enough. True freedom isn’t infinite choice. It’s clarity, focus, and…
The “Gravity of Design.” Every product has its own gravity. - Good UX pulls people in. Flows feel natural, choices feel obvious, and friction falls away. - Bad UX pushes people out. Extra steps, unclear language, or hidden paths create escape velocity. Users don’t orbit; you…
Using bad software feels like doing your taxes without a CPA. You don't really understand what you're doing, you're not sure how it works, and you're never quite sure if you're doing it right. On the flip side, good design should feel like working with a CPA. • It should…
UX strategy isn’t just about your users. It’s about your team too. When we design, we obsess over user flows, friction points, and delight. But inside the organization, teams are also “users” of the process. If collaboration feels clunky, if handoffs stall, if the tools don’t…
Some teams burn out not because they lack ideas, but because they never create space for how ideas move. Spaces for both generators and synthesizers are essential. But the magic isn’t in having them; it’s in making room for each mode. 🎧 Read or listen to the full episode on…
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