Vizcom Digital
@VizcomDesign
Digital marketing and email by #MailChimp Experts. Featured in MailChimp's Power Partner series ▶️ https://mailchimp.com/resources/power-partners-the-gardener/
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Quick copywriting tip: Dumb it down. That’s it, that’s the whole tip.
Copywriting Tip: You can do better than solely using “Buy Now” in your Call-to-Actions. Here are a few CTA’s to try instead: - “Get started” - “Get yours today” - “Join the family” - “Get [benefit]” - “Get rid of [problem]” Do this and you’ll drive more clicks.
#1 Rule of Copywriting: People don’t care about the product, they care about what the product does for them.
Copywriting Tip: Most people scan a page using an F pattern. That’s why you should use: - Headings - Subheadings - Whitespace To make your copy easily skimmable.
Copywriting Tip: Use your customers’ words to write your copy. >> Take a look at your testimonials >> Grab the most relevant sentences >> Include them in your body copy Good copy often isn’t created, it’s curated.
Bad CTAs: - Buy it today - Sign up for free - Start free trial Good CTAs: - Start losing weight today - Get free tips every Monday - Get full access (No CC required) Bad CTAs focus on what they have to do. Good CTAs focus on what they get.
Copywriting tip: Ask questions with positive responses in your copy - Aren’t you tired of X? - Wouldn’t it be great if you had Y? - Isn’t it a no-brainer for you? Make them say “yes” in their head multiple times. It’ll be easier for them to say “yes” when you ask them to buy.
9 of England’s Most Beautiful Islands, from Cornwall to Northumberland timeout.com/uk/travel/most…
Copywriting Tip: Use humor in your copy. Include elements like: - Puns - Irony - Parodies - Sarcasm - Funny stories There’s a lot of boring copy out there. Humor is a great way to stand out.
How to Track YouTube Videos Using GA4 in 13 Fun Steps! [VIDEO] orbitmedia.com/blog/tracking-…
Unprompted: Can you build a marketing campaign using only AI? unbounce.com/marketing-ai/b…
Email Accessibility: Looks aren’t everything. explore.reallygoodemails.com/email-accessib…
How to Write a How-to Guide That Turns Readers into Clients orbitmedia.com/blog/how-to-gu…
Copywriting 101: >> Get their attention (Headline) >> Keep them hooked (Lead) >> Introduce offer (Body copy) >> Show proof (Testimonials) >> Ask them to buy (CTA) >> Add urgency/scarcity (P.S.) >> Ask them to buy again (Final CTA) Simple, not easy.
Copywriting Tip: Write your CTAs before the rest of your copy. This will help you identify your main goal. Writing copy is easier when you know why you’re writing it.
Email Marketers Here are some subject lines ideas: - You will not regret this (Trust) - Claim your gift before X (Curiosity) - Last chance to get X at Y% off (Urgency) - How to get X without Y (Narrative) - Take a look at our new X (Priming) Send these & watch your open rate🚀
Want to increase the open rate of your next email? Try one of these subject lines: 1. "Have you ever?" 2. "I don't usually do this, but..."
Copywriting Rule: Stop being vague, tell people: - What you do - How you do it - Why you do it - How it will benefit them - How much it costs Vagueness will kill your conversion rate.
Bad Copy: - We... - Our... - We're... Good Copy: - You… - Your… - You're... Focus on what matters: them.
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