VizcomDesign's profile picture. Digital marketing and email by #MailChimp Experts. Featured in MailChimp's Power Partner series ▶️ https://mailchimp.com/resources/power-partners-the-gardener/

Vizcom Digital

@VizcomDesign

Digital marketing and email by #MailChimp Experts. Featured in MailChimp's Power Partner series ▶️ https://mailchimp.com/resources/power-partners-the-gardener/

Vizcom Digital reposted

Quick copywriting tip: Dumb it down. That’s it, that’s the whole tip.


Vizcom Digital reposted

Copywriting Tip: You can do better than solely using “Buy Now” in your Call-to-Actions. Here are a few CTA’s to try instead: - “Get started” - “Get yours today” - “Join the family” - “Get [benefit]” - “Get rid of [problem]” Do this and you’ll drive more clicks.

ecomchasedimond's tweet image. Copywriting Tip:

You can do better than solely using “Buy Now” in your Call-to-Actions.

Here are a few CTA’s to try instead:

- “Get started”
- “Get yours today”
- “Join the family”
- “Get [benefit]”
- “Get rid of [problem]”

Do this and you’ll drive more clicks.

Vizcom Digital reposted

#1 Rule of Copywriting: People don’t care about the product, they care about what the product does for them.

dailycopywriter's tweet image. #1 Rule of Copywriting:

People don’t care about the product, they care about what the product does for them.

Vizcom Digital reposted

Copywriting Tip: Most people scan a page using an F pattern. That’s why you should use: - Headings - Subheadings - Whitespace To make your copy easily skimmable.

dailycopywriter's tweet image. Copywriting Tip:

Most people scan a page using an F pattern.

That’s why you should use:

- Headings
- Subheadings
- Whitespace

To make your copy easily skimmable.

Vizcom Digital reposted

Copywriting Tip: Use your customers’ words to write your copy. >> Take a look at your testimonials >> Grab the most relevant sentences >> Include them in your body copy Good copy often isn’t created, it’s curated.


Vizcom Digital reposted

Bad CTAs: - Buy it today - Sign up for free - Start free trial Good CTAs: - Start losing weight today - Get free tips every Monday - Get full access (No CC required) Bad CTAs focus on what they have to do. Good CTAs focus on what they get.


Vizcom Digital reposted

Copywriting tip: Ask questions with positive responses in your copy - Aren’t you tired of X? - Wouldn’t it be great if you had Y? - Isn’t it a no-brainer for you? Make them say “yes” in their head multiple times. It’ll be easier for them to say “yes” when you ask them to buy.


Vizcom Digital reposted

9 of England’s Most Beautiful Islands, from Cornwall to Northumberland timeout.com/uk/travel/most…


Vizcom Digital reposted

Copywriting Tip: Use humor in your copy. Include elements like: - Puns - Irony - Parodies - Sarcasm - Funny stories There’s a lot of boring copy out there. Humor is a great way to stand out.


Vizcom Digital reposted

Copywriting 101: >> Get their attention (Headline) >> Keep them hooked (Lead) >> Introduce offer (Body copy) >> Show proof (Testimonials) >> Ask them to buy (CTA) >> Add urgency/scarcity (P.S.) >> Ask them to buy again (Final CTA) Simple, not easy.


Vizcom Digital reposted

Copywriting Tip: Write your CTAs before the rest of your copy. This will help you identify your main goal. Writing copy is easier when you know why you’re writing it.


Vizcom Digital reposted

Email Marketers Here are some subject lines ideas: - You will not regret this (Trust) - Claim your gift before X (Curiosity) - Last chance to get X at Y% off (Urgency) - How to get X without Y (Narrative) - Take a look at our new X (Priming) Send these & watch your open rate🚀


Vizcom Digital reposted

Want to increase the open rate of your next email? Try one of these subject lines: 1. "Have you ever?" 2. "I don't usually do this, but..."


Vizcom Digital reposted

Copywriting Rule: Stop being vague, tell people: - What you do - How you do it - Why you do it - How it will benefit them - How much it costs Vagueness will kill your conversion rate.


Vizcom Digital reposted

Bad Copy: - We... - Our... - We're... Good Copy: - You… - Your… - You're... Focus on what matters: them.


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