Codeswitch - anthro | semiotics | culture
@WeCodeSwitch
🔍 Oxford anthropologists, making culture make sense.
Culture shifts fast. Decode faster. 🚀 We help brands see what’s next—before it arrives. #FutureReady #CulturalStrategy #Codeswitch wearecodeswitch.com
Ethnography is the art of stepping into people’s worlds to uncover the why behind behaviors. 🕵️♀️ It’s not just data; it’s empathy in action—helping brands design strategies that resonate deeply. Ready to unlock human insights? 🌍✨ #EthnographyDecoded #CulturalStrategy
Thomas Hylland Eriksen had such a beautiful way of making anthropology accessible but intellectually challenging. A huge loss to the community. The below is from the Epilogue of Small Places, Large Issues.
+1. Ask us a question and we'll tell you just how predictable we are.
Something that becomes clear when learning history and anthropology is a remarkable consistency in human behavior over time. As far back as there is evidence of human activity, there is evidence of humans doing the best and worst things we do today
Girl, so much of the world! But really, anthropology is like people-watching on expert mode—figuring out why we do the weird, wonderful things we do. Really, it’s everywhere!
Dumb people use social media to argue. Smart people use social media to build.
An important reminder for brands hyper-focused on Gen Z: don’t overlook the audiences who are still spending and advocating for your products. Balance matters. 💡 #BrandStrategy
Your parents may not be cool, but they are most likely to share content. We tend to focus on the younger generations when marketing, but the older generations are more likely to give you the love. See below.
10k saas owners database with EMAILS for the small price of... just kidding like, retweet and comment 'saas' to get it for free for the first 500 people (must be following)
The story of overwork is literally a story of diminishing returns — keep overworking, and you’ll do more work on tasks that are increasingly meaningless. s.hbr.org/2KyIMe6
hbr.org
The Research Is Clear: Long Hours Backfire for People and for Companies
The high cost of overwork.
Often more polite than to real humans! 😂
Anthropology + Semiotics = the ultimate toolkit for tech founders. Understand user behavior, decode cultural trends, and craft products that connect—not just function. Build tech that’s meaningful, not just disruptive.
X hates LinkedIn. But I just passed 670K followers, and I'll generate $2.39M from the platform this year. Here's how I use LinkedIn unlike anyone else:
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