John Webb
@WebbJS
Leading the #DemandGen business @Autovia_Limited. Simplifying #Marketing at http://get2growth.com. Dad to daughters (+ dog)
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"The B2B buying journey has increased 22% in the last 5 years" - and I rather imagine a lot more very recently... Insight from @WebbJS at @DemandNowse at #IgniteB2B
Still think that 'content' only means the written word? Think again. B2B marketers have seen a 56% increase in non-traditional content efforts (charts, infographics, pics etc) in the last four years @CMIContent @siegemedia buff.ly/2GP3HUu
Thanks to everyone who attended last night's launch event for @DemandNowse at The Gherkin with some spectacular views over London. #movepeople #demandgeneration
Nowse is the new #DemandGen offering from @DennisUK that focuses on understanding & moving users through their buying journeys, rather than merely capturing leads late in the process. Find out more here bit.ly/nowseintro
Dennis acquires two market leading automotive social media brands - @CarThrottle and @wtf1official. Welcome to the Dennis family! Read all the details here: bit.ly/2MBgdvz #media
futureplc.com
Global Leader in Specialist Media - Future
We are Future, the global platform for specialist media, home to some of the world's most popular media brands and expert content.
Thrilled to be joining the team @DennisUK to lead their new #DemandGen business globally connecting IT B2B, Automotive and Financial Services brands with in-market buyers.
Dennis announces the appointment of @WebbJS at the helm of new stand-alone demand generation business. Read more here: bit.ly/2FhU9l8 #media
Yeah, it's #Podcast Thursday! And we have a treat for you today as @davegerhardt, VP of Marketing at Drift, joined @fijensen2010 to discuss hiring, scaling, becoming a better #b2bmarketer and of course, Conversational Marketing. Enjoy. 😀 hubs.ly/H0hTLWQ0
Business leaders aren't adapting fast enough to changes in customer and client purchasing habits, says John Webb, @WebbJS, Founder at Get2Growth, and that's forcing change from the bottom-up in organizations. #UnicornCMORoundtable
You've heard of Scrum..it's something they do over in IT right? True, but it's also increasingly being used by Marketing teams to drive productivity, speed & effectiveness. Here's my guide to how to apply Scrum For #Marketing Teams - bit.ly/MktgScrum #AgileMarketing
Ahead of releasing part one of our first roundtable, @WebbJS , Founder, Get2Growth, explains why many marketing departments aren’t structured with customers or clients in mind — and why that’s a problem. What does yours look like? #b2bmarketing100
Agile Marketing: What It Is, How to Use It and Why You Need It buff.ly/2S5BIsr
Yesterday saw the release of the State of #AgileMarketing 2019 report from AgileSherpas / CoSchedule looking at adoption, benefits, barriers & practices with responses from over 440 marketers. Here are my 3 key takeaways: bit.ly/Agile2019 #Marketing #MarketingProfs
Collapsing timescales to move from long-term plans to short work cycles is the foundation to becoming more #agile. We get more done, that's more focused & directed towards the outcomes that we're looking to achieve. bit.ly/InSprints #marketingtips #agilemarketing
#podcast Listen to @WebbJS as he explores how an agile methodology can improve your #b2bmarketing, the top 5 #KPI's a marketer should focus on, what #book he recommend and so much more. @fijensen2010 😍bit.ly/2EOQB8M
Excited to share this new #MarketMentors podcast with @Marketrec Fiona Jensen talking how Agile is impacting the role of marketing, the new skillset this dictates & how marketing leadership is changing bit.ly/MktMentors #B2BMarketing #MarketingLeadership #MarketingProfs
In a world that's constantly moving, #B2BGetStacked speaker @WebbJS gives you 5️⃣ essential tips to get started with agile marketing. bit.ly/2IVJiBI John will be discussing “How to Use an Agile Approach to Maximise Your Marketing Stack” at #B2BGetStacked on 21 March
#AgileMarketing is a very different beast to traditional marketing & therefore requires a different breed of marketer. Here I highlight the characteristics & attributes that make an Agile Marketer: get2growth.com/agile-marketer/ #Marketing #MarketingStrategy
Speed is crucial for modern marketing teams, yet McKinsey report 58% of initiatives still take >6 months to market. Here’s how #AgileMarketing accelerates speed whilst retaining control - bit.ly/AgileSpeed #AgileMarketing #CMOs #Marketing #GetStacked #B2BMarketing
Is your #marketing team "just doing stuff" - organising events, creating content, running campaigns - but not delivering the desired outcomes at the end of the day? In this post I look at why this is & what #marketingleaders need to do to address bit.ly/JustDoing
In my next post for @MarketingB2B I highlight & debunk the 7 myths of #agilemarketing covering what it means for strategy, planning, speed, larger teams, agencies, big campaigns & mindset - b2bmarketing.get-stacked.net/blog/busting-7… #GetStacked #B2BMarketing #Marketing
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