Fresh Western
@_FreshWestern
Modern Western. Built to be worn. Hats + gear for the road, the range, and everywhere between. Seen on stage. Worn every day. ↓ Ride with us
Givin’ y’all a shot to win a Fresh Western hat signed by @ParkerMcCollum. The #HatOffMyHead Giveaway’s live. Don’t miss it. Enter now using the link in our bio. *No purchase necessary. U.S. only, 18+. #HatOffMyHead #FreshWestern #ParkerMcCollum #WesternBuilt #ModernOutlaw
Meet the founders of Fresh Western. Parker McCollum & Vic Keller. Built on hard work, real grit, and doing things the right way. The Western lifestyle isn’t just worth wearing. It’s worth protecting. Built to last. Stay Western.
Happy New Year’s. Thankful for this year. Fired up for what’s next. Appreciate the love, the support, and every FW hat out there. See y’all in 2026. 📸 : @ChrisKleinmeier
Merry Christmas Eve. Home for the holidays. Thankful for every one of y’all who ride with us. 📸: @ChrisKleinmeier
Fresh Western’s Encore. Still time to get it home for the holidays. - Priority ends today - 3-Day available until 12/19 at 1 PM (EST). Don’t miss it.
Fresh Western’s first-ever tees just rolled out with Drop 004. Wear ’em loud. Wear ’em proud. Wear the West. freshwestern.com
The newest Drop 004 featuring Parker's ‘Lucky Hat’: Woodland Camo + Blaze. Don’t miss your shot. Bring it home. 📸 : @ChrisKleinmeier
Take nothing for granted. Pay attention to the good stuff. 📸 : @ChrisKleinmeier #freshwestern #ParkerMcCollum #Western #westernwear #christmas #hat #country #countrystyle #westernstyle #countrymusic #countrylife #countrychristmas #westernfashion
The hat of the season is here. Snow-white and Christmas-red, just in time for the holidays. Pre-order now to make sure yours is ready to unwrap under the tree. #freshwestern #ParkerMcCollum #Western #westernwear #christmas #hat #country #countrystyle #westernstyle
How’d it go? #freshwestern #parkermccollum #hatoffmyhead #westernstyle #countrystyle #fwgear #westernwear #western #hat #concert
Only way to wear the West. #freshwestern #parkermccollum #hatoffmyhead #western #westernstyle #snapback
The White and Red Tour Hat, Parker’s pick for the 2025 @cma Country Christmas, is live. Limited run, preorder only, holiday-perfect. Tis the season. #FreshWestern #ParkerMcCollum #CMA #cmacountrychristmas #CMAchristmas
Drop 003 is officially live. Builds straight from the workshop: The Retro Hat and The Golf Hat we’ve been teasing. Fresh silhouettes. Dialed-in details. Made to go the distance. Shop Drop 003: freshwestern.com/collections/dr…
What do you think @ParkerMcCollum and @ArchieBradley7 are talking about? We’re guessing Ducks now that November’s here. #FreshWestern #ParkerMcCollum #HatOffMyHead
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