Labeling Theory
@_LabelingTheory
Strategic branding studio — helping businesses build character.
Logo ≠ Brand labelingtheory.com/what-is-the-di… #brand #logo #branding #brandidentity
Rebrands can come in two different flavors: evolutionary and revolutionary. For Ascension, a Costa Rican resort and spa, they sought a fresh start with a revolutionary rebrand to align with the vision of its new ownership. #branding #rebrand #resortandspa #resortbrand
Every business needs a strong positioning strategy—it's one of the first steps in building a powerful brand. Discover how strategic positioning can make all the difference in our in-depth article. labelingtheory.com/a-guide-to-bra…
labelingtheory.com
A Guide to Brand Positioning
In business, positioning is all about controlling how your brand is perceived and developing a strategy to reinforce the unique position you claim. This article aims to provide you with insights on...
Business’ striving for instant brand recognition, efficiency, and consistency require organized design systems. #Branding #DesignSystems #BrandIdentity #IdentitySystems #BrandSystems #BrandDesign
Design goes beyond aesthetics — it's a powerful organizational tool. We crafted a design system for Night Shift that seamlessly connects all product lines through distinctive elements while allowing flexibility to highlight each unique product. #PackagingDesign #PackagingSystems
Our latest project for Ascension Resort & Spa has us feeling inspired and relaxed just thinking about it! 🏝 Ascension's brand mark is more than just a logo it reinforces their brand promise of a nature-inspired retreat and the epitome of relaxation. 💆♀️
With grainy illustrations, Labeling Theory’s (@_LabelingTheory) brand soaks Night Shift’s cannabis flowers in nostalgia → t-bi.link/night-shift
Title and credit sequence for Modify a short film following 3 incredible athletes overcoming their disabilities and harsh environments to accomplish inspirational feats. Link to the full case study in bio. ⬆️
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