_LabelingTheory's profile picture. Strategic branding studio — helping businesses build character.

Labeling Theory

@_LabelingTheory

Strategic branding studio — helping businesses build character.

Rebrands can come in two different flavors: evolutionary and revolutionary. For Ascension, a Costa Rican resort and spa, they sought a fresh start with a revolutionary rebrand to align with the vision of its new ownership. #branding #rebrand #resortandspa #resortbrand


Business’ striving for instant brand recognition, efficiency, and consistency require organized design systems. #Branding #DesignSystems #BrandIdentity #IdentitySystems #BrandSystems #BrandDesign


Design goes beyond aesthetics — it's a powerful organizational tool. We crafted a design system for Night Shift that seamlessly connects all product lines through distinctive elements while allowing flexibility to highlight each unique product. #PackagingDesign #PackagingSystems


Our latest project for Ascension Resort & Spa has us feeling inspired and relaxed just thinking about it! 🏝 Ascension's brand mark is more than just a logo it reinforces their brand promise of a nature-inspired retreat and the epitome of relaxation. 💆‍♀️


Labeling Theory reposted

With grainy illustrations, Labeling Theory’s (@_LabelingTheory) brand soaks Night Shift’s cannabis flowers in nostalgia → t-bi.link/night-shift

TweetsByTBI's tweet image. With grainy illustrations, Labeling Theory’s (@_LabelingTheory) brand soaks Night Shift’s cannabis flowers in nostalgia → t-bi.link/night-shift

Title and credit sequence for Modify a short film following 3 incredible athletes overcoming their disabilities and harsh environments to accomplish inspirational feats. Link to the full case study in bio. ⬆️


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