_ThatCopy_'s profile picture. Copywriting | Psychology | Creativity

That Copy

@_ThatCopy_

Copywriting | Psychology | Creativity

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Here's an easy way to bump up your copy. Benefits > Features: Don't tell me your iPod has a 5 GB hard drive. Tell me I can put 1000 songs in my pocket. So easy to follow, yet, you'd be surprised how many miss out on its power.

_ThatCopy_'s tweet image. Here's an easy way to bump up your copy.

Benefits > Features:

Don't tell me your iPod has a 5 GB hard drive.

Tell me I can put 1000 songs in my pocket.

So easy to follow, yet, you'd be surprised how many miss out on its power.

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I listened to every episode of the Tim Ferriss Show. And what's buried inside his interviews with legendary minds? Timeless writing advice for becoming a New York Times Bestseller. Here are 10 frameworks distilled from 521 episodes 🧵:

dickiebush's tweet image. I listened to every episode of the Tim Ferriss Show. 

And what's buried inside his interviews with legendary minds?

Timeless writing advice for becoming a New York Times Bestseller.

Here are 10 frameworks distilled from 521 episodes 🧵:

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I turned this thread into a blog post. Should be easier to read this way: julian.com/blog/storytell…


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Yes this!

Firms that frame their competencies as solution sets, not services, are more likely to win the new business they are seeking. In place of the typical bullet point list of services, describe the specific problems you solve for your clients: bit.ly/2O2DOIf

TimWilliamsICG's tweet image. Firms that frame their competencies as solution sets, not services, are more likely to win the new business they are seeking. In place of the typical bullet point list of services, describe the specific problems you solve for your clients: bit.ly/2O2DOIf


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Niching down is the fastest easiest path to more better clients seths.blog/2021/03/the-fi…


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When the discernment is real the power is huge. Someone more interested in having a deep impact on a small number of clients shows up in the sale differently than someone simply interested in selling something to a large number of clients.


That Copy さんがリポスト

Love this ad from Signal

tobydoyhowell's tweet image. Love this ad from Signal

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If you construct your identity on what you’re a fan of (sports, media, brands), you’re a vessel. You’re lending out ownership over your identity. Instead, if you construct your identity on the things you create, you’re a craftsperson—someone who keeps refining who they are.


That Copy さんがリポスト

People don't have short attention spans: • They finish 3 hour Joe Rogan episodes. • They binge 14 hour shows. They have short *consideration spans:* they must be hooked quickly. Point: Don't fear making great, in-depth content. But, ensure your first minute is incredible.


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Life Hack 🤯 Is there a book you want to read but don't have time for? Go on YouTube, find a talk by the author on the book, then use Huffduffer.com to suck the audio into your podcast player. Boom: personalized 1-hour audio summary of key points. Thanks @harleyf 👋


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Here’s a bunch of sections to include on a sales page. - Not all sections necessary. - If you're struggling to write, just write each one of these out. - Shuffle them around as needed. - Hope this helps!

nevmed's tweet image. Here’s a bunch of sections to include on a sales page.
- Not all sections necessary.
- If you're struggling to write, just write each one of these out.
- Shuffle them around as needed.
- Hope this helps!

That Copy さんがリポスト

I increasingly believe that the only successful approach to productivity is treating yourself like an addict If you want to stop drinking alcohol, don't keep it in the house 🙅 Here's how I keep myself productive:


That Copy さんがリポスト

Excellent advice for writers in @TimFerrissShow 's interview with Jerry Seinfeld: tim.blog/2020/12/08/jer…


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When Everyone Zigs, Zag


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We need to track your hours! #ditcherville

jonathanstark's tweet image. We need to track your hours!

#ditcherville

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Advice from David Ogilvy. Such fine words of wisdom.

ReadMeLKP's tweet image. Advice from David Ogilvy. Such fine words of wisdom.
ReadMeLKP's tweet image. Advice from David Ogilvy. Such fine words of wisdom.
ReadMeLKP's tweet image. Advice from David Ogilvy. Such fine words of wisdom.

Show me a man who fails often and I will show you a successful man

Your failures are preparing you for your bigger mission...



That Copy さんがリポスト

"Copy can't create desire for a product. It can only take the hopes, dreams, fears, and desires that already exist in the hearts... and focus [them] onto a particular product" - Eugene Schwartz


The "secret" to avoiding writer's block? 1- Have a notepad nearby and capture ideas as they come. 2- Pop the notepad up when you sit down to write. 3- Pick an idea. 4- Write. 5- Repeat.

“Inspiration is perishable, act on it immediately.”

jackbutcher's tweet image. “Inspiration is perishable, act on it immediately.”


What makes a good sales page/email? A good landing page? What about engaging posts? Here's a little sneak peek of where you'll find the answers you're looking for. Tell me what you'd like to read about 👇

_ThatCopy_'s tweet image. What makes a good sales page/email? A good landing page? What about engaging posts?

Here's a little sneak peek of where you'll find the answers you're looking for.

Tell me what you'd like to read about 👇

That Copy さんがリポスト

Want your audience to read your newsletters and blog posts? ✅ Short sentences. ✅ Short paragraphs. ✅ Use sub-heads, your content will look less intimidating.


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