Paul MacGregor
@_paulmacgregor
Director of Marketing & Strategy at Val Morgan Group. Interested in #content #advertising, #media and #marketing.
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"Why attention is the world’s most valuable resource" lnkd.in/bACKBFR by @threebillion on @LinkedIn
linkedin.com
Why attention is the world’s most valuable resource
Original Article: Marketing Magazine After attending the 2016 Cannes Lions, Paul MacGregor discusses the attention economy, and ponders how brands can attract, convert and measure attention. Attent...
Why attention is the world’s most valuable resource x @MarketingMag @_paulmacgregor marketingmag.com.au/hubs-c/attenti… #media
When you apply a level playing field, you start to see the nonsense in digital video views.
"The Death of the Traditional / Digital Divide (aka Video Digital is a Tsunami of Horseshit)" linkedin.com/pulse/death-tr…
linkedin.com
The Death of the Traditional / Digital Divide (aka Video Digital is a Tsunami of Horseshit)
Liking television is the same as liking Justin Bieber. It's not cool to say you do, even though you may actually be indulging in the privacy of your own home.
"Game of Screens: How Game of Thrones is Redefining Viewing Behaviour" linkedin.com/pulse/game-scr…
linkedin.com
Game of Screens: How Game of Thrones is Redefining Viewing Behaviour
Episode one of Games of Thrones season six became the most watched show in Australian Subscription Television history with an audience of 1.2 million.
TV's united front to tackle "inaccurate claims" from digital - AdNews po.st/7ndv2J via @po_st
The power of television has never been in doubt, we were just guilty of not telling people enough. Today it changes.
For the first time Free and pay TV will unite in joint venture to better market TV and have a stronger voice po.st/f2vPEh
Internet Video Views Is A 100 Percent Bullshit Metric @Gawker #digirati @_MCN gawker.com/internet-video…
“Maybe the TV set is dead... but TV as a medium is doing just fine,” #television @bandt @_MCN @CaratAUNZ bandt.com.au/media/theres-m…
"Opinion Piece: Television is now an experience" by @pauljmacgregor on @LinkedIn linkedin.com/pulse/opinion-…
linkedin.com
Opinion Piece: Television is now an experience
There’s this thing that’s frying everyone’s collective minds…if television isn’t watched on a television, is it still television? To most, television is the 55inch screen that sits prominently in the...
Television in an experience, not a device @_MCN #TV #television mcn.com.au/news/opinion-p…
Digital Media's 'Crap Trap' theinformation.com/escaping-the-d… via @mumbrella
MCN leadership promotions converge digital and TV - AdNews po.st/F7Vgkj via @po_st
Selling the power of television adnews.com.au/opinion/ten-s-… @adnews #television @howcroft
Facebook wants to have its cake...but still eats it. @_MCN @FinancialReview @Maxepmason @facebook afr.com/business/media…
The challenges in TV’s drive towards data #data #programmatic @AOLPlatforms @adnews @_mcn adnews.com.au/opinion/the-ch…
Television Out of Home. It the hot new thing. adnews.com.au/news/mcn-enter… @_mcn @adnews #ooh
Media CEO Survey: Asia and digital is top of mind for the industry's top leaders in 2016 bit.ly/1jWZ8db
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