I am 21 and I didn’t take the MBA route. I left it behind to help founders build their personal brand so their products sell themselves 🧵👇
The old playbook was: Build something great, and people will come. The new one is: Build something great, and make people care.
Your personal brand is a mirror. If you’re confused about what to post, it’s because you’re unclear about what you stand for.
Building your personal brand taught me something It can feel weird at first because no one cares. Then, suddenly, everyone does. Keep showing up.
Looking back, I realize everything I was scared to do ended up helping me grow. You don’t build confidence by waiting. You build it by doing.
Building my personal brand taught me something It can feel weird at first because no one cares. Then, suddenly, everyone does. Keep showing up.
You need to build distribution habits. Every piece of content should do one of these: Get seen by new people Build trust with current ones Move someone closer to a sale If it does none of those, it’s not a growth loop.
Your SaaS can get copied. Your story can’t. That’s your moat. Build your founder brand, and people will follow your next product automatically. If you want to turn your story into leverage send me a DM
The best SaaS marketing is simple: Explain one pain. Promise one outcome. Prove it works. That’s it.
Founders want growth but they keep avoiding visibility. And yet people buy from people. Your face and voice has to be everywhere. You don’t need to film daily. I’ve built a system that helps founders multiply their presence without worry about filming.
The best distribution channel is your users. Give them reasons to talk about you, not rewards. People share what makes them look smart, not what earns them $5.
Growth and brand building aren’t separate. Brand is how you grow. Every video, tweet, and product update is a small distribution engine. The more you ship, the faster it spins.
The best marketing asset isn’t your ad. It’s your face. People buy from brands that feel human. Start showing up on camera awkward or not. You’ll 10x trust faster than any paid campaign
Great products don’t go viral. Great stories about products do. If people can’t tell your story, they can’t share your product. Make your story sharable.
You don’t grow by creating more content. You grow by making the right content reach the right people at the right time.
I started posting on X 3 days ago The result: ✅2.2k impressions ✅5 followers ✅234 engagements ✅81 likes How did I achieve this? I focused on posting for the right audience, founders trying to grow their SaaS brands. Not for everyone. If you're a small account, your…
Think of your content as a pipeline. Each post should push someone closer to using your product.
Don’t post your content everywhere. Find 1–2 communities where your ideal users hang out. Start there and try to grow organically.
I’ve seen founders spend months on the product… and almost no time on how they explain it. This is what actually sells your product, for crying out loud.
Your positioning shouldn’t live on your website, It should live in your content. Every post, every story, every word should reinforce what you want to be known for. That’s how you sell without pitching.
No one buys your SaaS product because it works better. They buy it because it says something about them. You shouldn't sell people a software, sell them an identity.
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