Abi Searle-Jones
@abeesj
Organisations need good writing to think clearly. That's where I can help. Language consultancy and personalised comms in one untidy package.
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If you insert paragraph returns instead of an actual page break, your friendly neighbourhood writer/editor WILL judge you. I'm sorry, we're genetically programmed to. We can put up with all kinds of grammar greyness, but not that.
Mad Men nailing my job. Not for the first time.
So you want to keep deleting 'that'? Ok here's my response... 'is it that 'that' that that 'that' that I added goes in front of that's the problem? Or is it that 'that', because that 'that' that's there is the one 'that' that's needed in that'?
Can't be the only writer looking at this and going 'oo, contractions' and then adding to mental 'ammunition' file...
26 years a writer and can still sum every day up as: Me: The more you give people to read, the less they read Them: SAY EVERYTHING TO EVERYONE ALL OF THE TIME.
.@BootsHelp So far this morning have received 16 dispatch notification texts for the same delivery. Problem with automated send process?
Ratio of 'asking questions' to 'writing copy' for most business writers? I reckon 90:10 on a feisty day (today is a feisty day)
Choosing a 2-day post-trip LFT provider? I thought Boots/Recova-19 sounded Ok, but should have checked the reviews uk.trustpilot.com/review/recova-… (Hint: when the website says ‘bar code on sample tube’, it should say ‘QR code on test cassette’)
We’re proud to share 18 new @NHSGIRFT national reports today – covering specialties from anaesthesia to rheumatology* – supporting our fantastic #NHS teams to deliver improvements in patient care ▶️Register here to view: bit.ly/3nf6TzU *Full list in thread ⬇️
My clever, lovely copywriting friend Becky wanted to give people a way to share kindness, rather than their fears (and anything else) so she came up with this card. Please feel free to share and print, for anyone in your street or community. #viralkindness
RT now that's an infographic: @theretronaut: 1881: Adams’ Synchronological Chart of History (buff.ly/1pkNQ3B)
Blimey, couldn't they have whipped up some nice hand lettering? Dodgy line spacing and indents - and is that Times New Roman? Hardly regal.
We love 'eat, drink and be merry'! But could we just insert 'healthily', 'responsibly' and 'safely'. Ta. #xmasclienttweaks
Pretty sure I've heard some of these in meetings already: designtaxi.com/news/353329/A-…
Can't concentrate on paper. Haunted by idea of being drowned out by R. Crowe bawling histrionically in French-Ozzie-Irish accent. #idc2012
Beetroot scented with cumin, fennel, caraway, star anise and juniper... Smells a little like a souk in here...
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