Alex Charkin
@alex_charkin
CMO & Founder | Turning marketing into systems | Building tools, frameworks and products
Hey, I’m Alex / Lived as a nomad since 2019, now based in Portugal / 10 years in marketing, last 5 on global markets / Helped 50+ startups and scaleups grow / Used to fear code, now ship my ideas with AI / I trust in systems and the chaos that births them / I collect and combine…
Run the dinner test: can a happy buyer describe who you serve, the change you create, and why you over others? If not, pause your shiny AI tools Make message unmistakable first, then scale
I used to map marketing funnels like a subway map. Then I kept two steps: not-ready and in-market The monster diagrams felt smart. In reality? Messy reporting, thin data, slower plans So I cut it to two groups: 95% not-ready, 5% in-market For the 95%: build reach, memory,…
Make the offer on your hero section crystal clear: One reader One outcome One stupid simple first step Clarity is the growth lever
Started dropping into international business meetups in Porto. Bright, rigorous people One thing stood out: the AI notetaker in the open It raises the bar in the moment, and leaves a trail after. Every discussion becomes a set of first-party insights Easily can be transformed…
If your best customers can’t explain you at dinner, your ads are paying to whisper A tutoring company asked me to “fix paid ads” The real issue? Vague positioning We ran a tight session, sharpened who it’s for and why it wins, rewrote pages and ads One week later: 2x leads,…
Let your clients hear their own words Pull your message from customer talk Back it with structured, useful content The rest aligns
Don’t scale fog Fix clarity first: what it does, for whom, instant payoff. Make the first step obvious Then amplify - AI content, the founder’s voice, the right communities. Amplifiers work only when the core is crystal
Before shipping anything, ask: would a new user get it in five seconds? If not, rewrite until it does
After 40 prompt versions, a lean two-variable setup finally clicked. And outperformed the bloated one I started with a detailed prompt and a vector store stuffed with rulebooks and examples. Ended with a lean prompt and two variables Saved ~5400 tokens per run Quality jumped.…
I see that too often: brilliant product, ignored, because it isn’t clear
When everyone talks about AWS, and you’re just a marketing guy minding your business
Let your audience hear their own words in your next marketing campaign. Watch the benchmarks snap into place A month ago I ran marketing campaign for a niche, complex B2B product. No guessing. We lifted the key message from customer talk and context, then backed positioning with…
What’s the point of building something which I know is outdated before I even start?
Let’s be honest, most of the first Stripe payments are from card scammers, not early adopters
Make you product so easy that users share your signup link in Slack without asking That is the public test. When a PM drops it in standup with no prompt
Three signals a task can be handed to an AI: > Lots of repetition and large volume > Clear input, predictable output. There are examples > Non-critical error. Human review in place Fails the filter? Don't automate
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