We are grateful to be included in the a16z GEO thesis and to see them shedding light on just how critical this layer of discovery has become. LLMs now mediate an increasing share of discovery and decision moments. In these environments, visibility is finite. A small number of…

SEO is slowly losing its dominance. Welcome to GEO. In the age of ChatGPT, Perplexity, and Claude, Generative Engine Optimization is positioned to become the new playbook for brand visibility. It's not about gaming the algorithm — it's about being cited by it. The brands that…

a16z's tweet image. SEO is slowly losing its dominance. Welcome to GEO.

In the age of ChatGPT, Perplexity, and Claude, Generative Engine Optimization is positioned to become the new playbook for brand visibility.

It's not about gaming the algorithm — it's about being cited by it.

The brands that…


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